{Media partnership} 20 years of HR-ExpoEvent Zukunft Personal Europe: Leading in permanent beta

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Disclosure & Image Rights:  Zukunft Personal, Europe's largest personnel trade fair, is our media partner and has taken over our travel expenses. Rights .

From analog to digital, from HR management to HR management, from rigid structures to permeable hierarchies - the continuous "beta status" is omnipresent and permanently changes the world of work.

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Simone Janson Simone JansonSimone Janson is publisherGerman Top20 blogger and Consultant for HR communication.


Digital change in HR: People are the focus

In this sense, the future of Personal Europe has been connecting the HR community since 20 years. As an initiator, discussion platform and marketplace, it is the anchor point in the beta status for all those who want to contribute to shaping the work society and take a leading role in it.

This year's motto "Leading in permanent beta" thus combines the transformation of the working world with the anniversary of the leading European trade fair. One thing, however, remains the same: Man is at the center of change as the most important resource for corporate success.

HR challenges in Permanent beta

Permanent beta is accompanied by various challenges: How do we continue to train our employees so that everyone benefits from digitization? At what point in the digital transformation is business and the world of work in fact?

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The Zukunft Personal Europe addresses this topic in its lecture program, which focuses on dealing with artificial intelligence, continuing education and qualification opportunities as well as the agile transformation of corporate culture.

Sustainable answers and solutions sought

The goal is to work together with partners from business, politics and science to find sustainable answers to the most urgent problems of our time.

The fair therefore brings together all social partners, such as ver.di, IG Metall, the Federal Ministry of Labor and Social Affairs as well as company representatives and scientists for a critical discourse on all facets of the working world of the future.

High-caliber keynote lineup

For example, the personnel officer of the energy company EWE, Marion Rövekamp, ​​describes why she sets more diversity in all areas in her personnel strategy. In doing so, it focuses on what measures EWE AG takes as innovative and traditional Company At the same time, it can grow out of oneself and gain new skilled workers.

As Bayer AG accompanies its employees with the implementation of change processes with a special program, keynote speaker Sebastian Kolberg, who is Vice President for Change Management and Digital Transformation at Bayer, explains.

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Best practice for the design of the working world

Wie müssen sich Arbeitswelt und Wirtschaft in Zukunft ändern? Best Practice Impulse zur Gestaltung der Arbeitswelt geben auch Dr. Jens Stief, Geschäftsführer, XING E-Recruiting GmbH und Kerstin Rücker, Director HR & Organization Development, Eckes-Granini Group.

Künstliche Intelligenz gilt als Zukunft der Wissenschaft und der Wirtschaft. Durch den Einsatz von KI stehen tiefgreifende Veränderungen mit deutlichen Auswirkungen für den Arbeitsmarkt und die Arbeitswelt an. Vertical Media CEO Dr. Lars Janzik (founder scene) sheds light on the challenges, risks and opportunities that arise with the use of AI for HR and recruiting, in particular how the perception and formation of trust changes. In his keynote speech, he will also talk about the insights from the founding scene New Work Report.

Added value in the age of platform capitalism

The keynote lineup is completed by Focus Chief Correspondent Daniel Goffart, who projects the theses from his book "The End of the Middle Class" onto the design of the working world, and the youngest circumnavigator Laura Dekker.

In his keynote speech, Daniel Goffart counters the trivialities in politics and the economy with facts and figures and shows what needs to be done in order to balance value added in the age of digitization and platform economics.

In 2010, Laura Dekker set out to circumnavigate the world - alone - and became the youngest person to ever travel the world alone. In her keynote, Laura Dekker talks about the obstacles she had to overcome during the trip and shows how borderline experiences can lead to more enthusiasm and motivation.

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Product solutions by exhibitors optimize HR management

In addition to numerous interactive formats, the twentieth year of the leading expo event around the world of work will focus on product solutions and exhibitor innovations. Just five months before the fair starts, the halls Software and Hardware as well as Recruiting and Attraction are sold out.

The exhibitors cover the entire spectrum of the HR process chain and the Employee Experience in a total of four halls: from the latest software for recruiting and personnel administration to company health management to the practical implementation of Future of Work with its facets of spaces, tools, leadership and learning ,

The future Personal Europe will take place this year from the 17. to 19. September in Koelnmesse.

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