How to apply does not work
I recently got the application from a freelance writer. Apparently she read somewhere that it is well received if you act confidently and ask for fixed prices. And obviously she read my blog and thought that her topics would somehow fit in with it.
In my experience, she made several mistakes that are not entirely untypical for young applicants, also in other industries - and I here anonymous (for the applicant), but from my own point of view as a potential client times would like to represent:
There is no second chance for the first impression ...
In the classic networks Xing, Facebook, Twitter I found it first not. This has now changed, since you can find them relatively far forward at Facebook. In the first moment, however, disturbed me that I could learn very little about the woman.
However, she had her own website, but in the form of a free subdomain ... which in turn seems quite unprofessional. And the site itself looked more like “hobby” and “I'm just trying to be a freelance writer” than after a professional website.
... do not judge a book by it's cover?
You should not judge a book by its cover and applicants not only after your Internet presence? Right, all this is minor, if the performance is right. Say, if the offer had struck me from the stool content.
On the other hand; Do you buy oranges in the supermarket that look lazy, even if they are extra-sweet? And if, however, as a personaler, I get dozens of applications every day, I probably would not have gotten through to the content ...
... especially since the performance is not right
But that was not so: your topics were nice Reportagethemenemen somehow anyone can do - and, which show me the statistics, unfortunately not very well with readers. Say: the click numbers are not expected.
Special knowledge, contacts, experiences - which she would of course bring with her - were also not necessary for this. The economic benefits of such Article for me it tends towards 0.
And more, the offer clearly showed me that the applicant has no idea of online journalism, search engine optimization and social media marketing. I would therefore have with their texts a high effort, these appropriately in WordPress to insert, with the appropriate keywords, etc.
For the required fee, I would expect, however, that the necessary skills are already there. In this case: That the texts come already formatted and I would not need to do any further preparatory work. But I would still have to teach her a lot for that.
supply and demand
And that was also my counter offer: For the lyrics, I would give her just those online basics in return. If you know how high the technical effort for such a blog, then this is more than a fair offer. Because surely it is work to create well-researched texts - however, the technical effort behind the publication is at least as great.
This is also a fundamental problem for many companies: applications from people who have not properly informed themselves about what is expected of them in a job. And those simply lack the previous experience to be able to assess facts correctly. Sure, you can learn that - but there are internships during your studies (or even after that) ...
Economic thinking - no indication!
For every employer, there is a simple cost-benefit calculation: If you pay for a service, I also want equivalent, equivalent consideration. That's the deal. And that is what everyone does every day - eg in the supermarket.
Just as economically, however, many applicants unfortunately do not think about their applications. In the Supemarkt probably already! I know this from the times, because we have discussed in the Xing forum, spiritual scientists in the business exactly such applications.
And then some are surprised why the application is rejected or takes the “No” personally.
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