You can also read well: A good text wants to be well written. How it works is written in the book. Experienced journalists and writers write about what they do best. And answer questions that are not just for the beginner:
About the book
Cordula Nussbaum gives the book on successful-free.com as a bay tip (9 of 10 points). She writes:
Good headline? Releasing writer blockades? The book by Lehmanski and Braun has many tips from professionals at hand. The two editors hired experienced journalists and copywriters to put together in a book what makes a good text or even a good scribbler. Reading-oriented writing, writing strategies, a question of style, creativity strategies, texts for the Internet or for Company: Each chapter shows a variety of important aspects - and serves print authors as well as PR people or Internet creatives. And whoever wants to profit from the long-term experience of his colleagues, is well served with this book!
What it's all about
The pen is a textbook. From professionals for practice. With many tips, hints, good and worthy of discussion examples. It serves print authors as well as PR people and Internet creatives. Our authors will show you the way to a successful headline, the right way to get started, and show you how to write useful lyrics or make an eye-catching statement for companies. You'll learn how to skillfully use irony and metaphors, overcome writer's blocks, and get creative. Discussed is the current language criticism, the use of Anglicisms and the benefits of supposedly innovative spellings such as BioSupermarkt.
It is precisely because the Internet dominates our lives that you will also learn how to write successful blog texts - and appetizer, that is, teasers, for your web texts. Does the Internet make writing unnecessary? Hardly likely. However, is differently written. And maybe more.
The book is also not a specialist book. Because most writers write from their subjective point of view and bring in their own experience - by reporting what is important to them without chewing old wisdom.
Overview of content
And because everything is so beautifully subjective, the book also contains statements that contradict each other. Discover your own truth! We hope you find what you are looking for in the book. Let yourself be inspired to write - for better texts that inspire your readers. This book has served its purpose when you browse through it - because you are looking for the experience of long-standing authors and also appreciate the ideas that lie ahead.
- How do I write an interesting header?
- How do I invent a good heading?
- What should I watch out for when writing teasers?
- How do I write a favorite blog?
- How did I correctly use metaphors and irony?
- How do I solve a spelling?
- How do I write a text with heart blood?
- How do I find the style my client is expecting from me?
- and much more
In addition, a few notable comments on language criticism and current linguistic fictions. Obendrein is a loose and easy-to-write guide for the new spelling and punctuation.
With contributions by: Susanne Ackstaller, Ines Balcik, Gerald Beeckmann, Bettina Blaß, Gernot Brauer, Patricia Caroleder, Yvonne Goldammer, Daniel Grosse, Christa Tamara Kaul, Martin Krengel, Dirk Lehmanski, Klaus Mackowiak, Brigitte Muschiol, Regina Sailer, Jan Georg Schneider, Christiane Schwager, Antje Seeling, Maike Steincamp, Heike Steinmetz, Sarah Inesstruck, Thomas Volberg and Markus Volk.
And me: For the writing book I wrote a post about the writing of service-oriented contributions.
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