Future form of work: Cooperation is everything!


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Collaboration means with each other instead of against each other - across all departmental boundaries. We need inspiring friends, reliable allies and helping companions in an increasingly networked world. "Cross-fertilization" is what Apple calls it.

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Anne M. Schüller's Profile anne-m-schueller_portrait-mit-hutAnne M. Schüller is a management thinker, keynote speaker, business coach and multiple award-winning bestselling author. She has repeatedly been named Top Voice by the business network LinkedIn.

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The chance for serendipity is increasing

But when knowledge networks, it can lead to the most amazing destinations. For example, the power of innovation increases with the number of persons involved on an equal footing.

And this in turn increases the chance of the so-called serendipity effect: the stumbling over happy coincidences, which is favored by the participation of many.

Account points and pointsman

Therefore need Company In touchpoint management, there are also no consultants who infiltrate their “exclusive” wisdom via monolithic leadership in order to let them spill down.

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Rather, they need junctions, which ensure optimum interconnections as a softening plate.

Create opportunities

And they need input providers that act as catalysts to arouse the collective intelligence of the best counselors out there: their own employees and socially-connected customers.

Everywhere in the company, “potential spaces with an obligation to innovate” must be created, in which self-initiative, self-responsible action takes precedence over directives.

When everyone fights for the fattest piece

If, on the other hand, business organizations are built on competition instead of collaboration, then “the others” are necessarily seen as competitors, if not as enemies.

They scrambled away, gave up false information, refused help under stupid grounds, and allowed supposed counterparts to run into the open knife.

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Cooperative packs do nothing

Only so that those do not gain a lead. Everyone is fighting for the fattest piece of the resource cake, for the next career step - and for status, of course.

“Working together” appeals bring nothing at all as long as such systems are kept on the go by racing lists, ego-based incentive programs and profit center thinking.

Farewell to resort thinking

A smooth, smooth interaction of the internal service chain demands that you finally say goodbye to departmental thinking and in-house rivalries.

This only promotes departmentalism and does not serve the customer. In any case, the company realizes very quickly when a company does not work as if it were from a single source.

Employees must pull together

If companies are to function well, the employees must pull together. For this purpose, mission statements must be rethought and organizational structures rebuilt. How does it work?

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The scrub of standards and norms has to be thinned, the matted contrasts of responsibility have to be verticalized, and the domestic political drift has to be confined.

Visualization of customer orientation

For example, until today, hardly any company that focuses on customer orientation in large letters has actually shown the customer in the organizational chart.

However, anyone who speaks of Customer Centricity, ie places the customer in the center of attention, must also make this visually apparent. In the form of a customer-centered relationship network.

Self-glorification programs of the leaders

Pyramidale Topdown organigrams, on the other hand, are a pure self-glorification program of leaders. They focus on power and not on the market.

They cement hierarchy, rigidity and conformity. Like the monocultures in our forests, formally organized members of the organization are unhealthy, and in the long run unable to survive.

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3 tips for vivid organizations

Such more or less dead order systems do not have a chance in the digital storm. Therefore, take the following tips:

  • Bring liveliness into the shack and swarm intelligence in your organization chart!
  • Let your people out of the boxes, make you out of square and angular round and colorful!
  • Share your people around customer groups and customer projects. This is how you form modern networks.

And you know what: Network structures exist in every company already. They are the most vital unofficial networks of relations. They are the true power structures of every organization.


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  1. Dr. Rolf schrader

    Apelle or even instructions bring nothing. On the contrary, they tend to generate rejection and resistance. But experiencing and trying out successful cooperation yourself can generate AHA experiences. And that's easy with a company simulation / simulation game. Holistic, from customer order through order processing, production, quality control, logistics, etc. to the delivery of the ordered product. Without PC and beamer, solely by own actions and actions of the participants. You can find more at www.spiel-lern-fabrik.de

    • Simone Janson

      Hello Mr Dr. Schrader,
      thanks for the note, this sounds very cutting. Would not you be interested in writing a guest contribution on the subject?

  2. Michael Agoras

    @anneschueller about cooperation in companies.

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