How Women in Leadership Fail: Away with the Little Girl Scheme


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Women often make a mistake: not doing enough marketing on their own. Result: You are not recognizable by their environment. What women can women do to make themselves more visible in their new job? girl

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Cristina Muderlak cristina_murderlakCristina Muderlak Director of the Institute DIALOGUE - Coaching and Voice.

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“To recognize” comes from “to know”

Caroline, an executive in marketing for an industrial company and a major breadwinner for her family, was coaching me to improve her seniority. She had noticed how, despite her high position, she was often underestimated and not taken seriously by people who did not know her well.

She came to me in the last few weeks before the birth of her second child, as she could give herself the time for the coaching in the maternity protection well. In the same way, in the few weeks before birth, she conscientiously arranged the most important things for the department to work seamlessly. This was particularly important because, soon after her return from maternity leave, she was to assume the group-wide overall responsibility for marketing.

Like a little girl ...

A few weeks before the start of maternity leave, she received a call from the company doctor that "according to the law, he had to have a conversation with her when she had time for it". Caroline smiled at the obviously lacking motivation feeling of duty and made an appointment.

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The doctor entered her generous office and took the space offered by Caroline in the intercom of the room. Then he began to explain to her that for her own protection in maternity protection, she would be disconnected from the company intranet, which would mean that she would be completely free of eMails enjoy the first time as a mother. After maternity leave, she could then return to the company completely relaxed.

Decoupled from communication

Caroline was horrified! She wondered secretly how to do it, if she did not have access to the transfer eMails had. She knew that it would be much more relaxed for her to work one hour a day during maternity leave to keep the most important issues going!

Whether men, if they were taking parental leave, would also be completely decoupled, she asked the doctor. No, he assured me, it was something quite different. He explained to her that she had the right to rest and that she would be able to lie down in his doctor's room, that she did not have to stamp it out.

The effect is

Caroline began to understand. Since they had already spoken to each other when they had their first child, he should probably know that she was long out of the tariff and no longer stamped? Besides, she thought, the ambience of her office should speak for itself! But none of that seemed to resonate with him - did he even know who he was looking at?

How did that happen? Well, I could only imagine how Caroline, externally a dainty, young woman with curly hair, with her big eyes and her delicate voice, was very pregnant in front of the doctor, who, obviously without having looked exactly into the personnel file, saw in her only the "girl" for whom he wanted to be paternal and caring.

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Make expertise visible

Even the large office had not aroused the suspicion that it could be her because she was entitled to it in an elevated position, and she had therefore also been entitled to deal with the subject in the preparation for maternity leave.

Caroline, after all, managed to make her expertise visible in her narrower environment. Her next boss, who had been well acquainted with her over the years, had long been in the picture and knew what he had in her.

From the Chef promoted

He had constantly challenged and encouraged her so that she was able to show an amazing career from an early age. Her girlish appearance was only an obstacle where "man" did not know her. In fact, she always needed a lot of energy and patience until, for example, the customers realized who she was, which is why she decided to do the coaching.

Even within the company, despite her position in some departments, she was not well known. Above all, she had worked to "work her way up" and get recognition through her performance alone. Only: It has to show even more clearly what it does so that this performance is also perceived.

 

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