Women as entrepreneurs in a male domain [with checklist]



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Women found a different way. Even if you are self-employed in a male domain. What motivates founders? The fact is, the road to becoming a successful entrepreneur is no picnic.Women as businesswomen in a male domain [with checklist]

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Women found a different way

Overview

"So much has already been written about that; Women just do it differently ", answers Bundestag member Antje Lezius slightly annoyed to the question of what makes women entrepreneurs better or worse than men. Lezius himself was 10 managing director of Frühauf Tanken und Rasten GmbH in Idar-Oberstein, a real men's domain for years. Later, she gave her experience to small and medium-sized businesses Company, mainly at petrol stations, further: She worked as a management consultant. Today, she sits for the CDU in the Bundestag.

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Her experience: "Women tend to recognize difficulties, address things, and seek help if they do not. In addition, they see relationships and act more proactively. "Just as 1997, as the main road on which their family business has existed since 40 years, was relocated. Lezius decided with brother and mother without further ado, elsewhere to build a new tank and Restanlage with bistro and shop "bigger, more modern and technically up to date." Her motto here: If investing, then right! Cost: 4,5 million marks. The credit for this was not easy to get: "Some banks did not credit us - not because the boss was female, but because we had been much smaller before," says the entrepreneur. Finally, she was able to convince with a sophisticated business plan, which included co-financing by an oil company and a fast food chain.

Acceptance problems are rare

Overview

Serious acceptance problems in men, she had anyway rare. "Although suppliers and customers often asked for the boss - and then I was amazed that it was me, but then it was OK," she says. Rather, the mother of two daughters sees the problem with the women themselves: "Many believe perfectionist, they would have to throw the company, children and household alone, instead of delegating tasks," said Lezius, who also had to learn to work out schedules and for child care to care. Another disadvantage is the lack of female self-confidence:

"We often think that we still lack expertise, instead of looking at our achievements and simply start making money," said the management consultant, who sees the reasons for the lower earnings of many women: "Men just have more experience and They focus on making sales, while women often demand less for the same performance. "Above all, women can help each other - says Lezius, who works for Business- and Professional Woman Germany eV, among others Network for working women, strong power.

Self-confidence: Women have to be more confident

Overview

For Julika Bleil too, success as an entrepreneur depends above all on self-confidence. "I have mostly achieved my goals. Because if I believe that something works, I am very convincing. ", Explains the managing partner of the Hamburg start-up allyve.com. Bleil himself was so convinced of the success of the idea, a homepage for various Internet services with an integrated password manager, that almost a year ago, she and her business partner quit their well-paid consultancy jobs at a large consulting firm: "Self-employment was my dream. I wanted to shape something myself and make my own decisions, instead of just promoting other people's projects, "says Bleil, explaining the decision. The money for the implementation came from an investor.

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The young entrepreneur sees no difficulty in prevailing in the men's domain IT: "Of course, there are men who are not used to a boss, but the slogans must be taken loosely or show limits," she says. Puckering around does not mean much sense "and with time the competence wins." That is anyway the plus point of the graduated industrial engineer: "The people notice immediately that I'm in the topic in it. It shows how important a good education is. "

Female strengths

Overview

In addition, she can also play her typical female strengths in everyday business: "During negotiations, I first listen and try to find the right point at the decisive moment. And in the office, I often smell problems on time, "says Bleil, but makes it clear:" Even as a boss, you have to accept that not everyone likes you. "If anything, that's the female weakness:" It's important for women who she prefers, for men, how successful they are - and everyone sets their priorities here. "

The twenty-seven-year-old already stated this in the start-up phase: "While my business partner tried to bring in a wide network of contacts, which helped us a lot with information and experiences, my network was more closely and personally knit and gave me the necessary emotional support Given support. "

Cliché or reality? Women as entrepreneurs - research results

Overview

Only a third of all entrepreneurs are female, 70% of them as a self-employed. 56% of women are based in the services sector, only 10% in the technology sector. Although founders have a high level of education - academics are the most common - comparatively few women still study mathematical and technical subjects. However, these degree programs in particular produce proportionally more female entrepreneurs.

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Women start one size down: 86% of partnerships are female start-ups with one to two employees, while men have six to ten employees. Female entrepreneurs use lower capital requirements (20% started 1997 with less than 2600 €) and invest on average less than half the men (2685 € per year) in the current company. However, a third of men also start with more than 50.000 € equity - only one in ten women. Instead of loans, these usually prefer informal sources of money (eg family members). The ladies are also more modest when it comes to the fee - for example, the IT sector: according to the GULP database, women demand almost two euros less per hour. This is the only way to explain the income differences: only 35% of female entrepreneurs earn 2001 at least 1.534 € net per month. One reason for the modesty could be that women like to become self-employed part-time and prefer to start a business if they are already financially secured by a partner anyway.

Checklist for self-employed women

Overview

Women as entrepreneurs in a male domain usually ask themselves many questions. We have put together the most important in a checklist.

  • Why did you become self-employed?
  • Would you do it again?
  • Would you do it differently and if so what?
  • According to DIHK, women generate less turnover than men: What makes women worse?
  • What makes women better than men?
  • What makes women harder, where are the personal weaknesses of women at the start-up?
  • What are the personal strengths of women?
  • Do women face the difficulties that arise during business start-ups and business days?
  • What are the obstacles to women who want to start a business?
  • Do women have other problems than men?
  • Only about a third of all founders are female: What is your opinion?
  • What does it look like with the acceptance of women in the men-dominated IT industry? What positive and negative experiences have you had with business partners, banks, etc.?
  • According to the BMBF, only 10 to 15 percent of technology-oriented women's start-ups are founded: What do you think women are finding that many women are still based in classic women's industries?
  • Are women with employees, business partners, investments or risks different from men?
  • Does family planning play a role in starting a business, or did family planning somehow affect self-employment or vice versa?
  • If so, what difficulties exist here?
  • What would you advise women who want to become self-employed?

Summary

Overview

Being self-employed as a woman in a male domain is still no picnic - that's impressively proven by my research.

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Overview


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