"... that it takes more than one intern to post cat pictures on Facebook ..."
Before I take a closer look at the direction of the statement, I would like to share a brief anecdote: A few days ago someone posted on Google Plus (yes, there is still and it has active users) a comment on a similar subject matter. The user referred to the fact that Cat Content on Facebook has not been posted for a long time - and those who claim to be more testify, how long he is no longer active there. One can stand by this statement as one would like.
In fact, for me it is one of those who stay in my head because they are voting. I am tired of flippers. At first nobody knew what that social media is, then people reduced it to cat content - leaving qualitative content that moves people, and added value along the way. The only downside is that most of the time these flossels are inflated and they find listeners. That makes it a qualified advice from Company in terms of social software and social media not just easier - at least from the vendor's point of view vulgo myself.
In this respect, the step taken to standardize the professional image is a logical one. It is owed to the development of the profession and one must not underestimate this attempt.
What keeps the free whitepaper for business really ready
First of all, it is exciting to see that the paper addresses both interested parties in the profession and in companies. Thus, one is universal guide, which covers the field of activity of the social media manager, emerged. This will already be released in July 2012 Requirement profile according to BVCM into a larger framework.
For companies, this means they have a basis to formulate their job postings. While more and more people in the market are hearing that companies are looking for qualified staff for cooperating partners, the BVCM is sending a clear signal and helping to emancipate itself. After all, there are reasons why qualified personnel are not kept - and only very rarely is it the lack of money or tasks.
The exact list of abilities can already be used in the display to provide a clear framework: If an all-rounder is sought, the activities must be presented accordingly with qualifications and abilities. But this is not enough, because even for job interviews, the guide to a checklist can be reworked. In this way, the Federal Association for Community Management offers a clear development aid on the market.
The goal: professionalisation of the professional image
However, if one reads Vivian Plein's own goal, I believe that this activity comes a little too late. In another post I described that the Backward integration of digital departments into the classic corporate structure currently take place. I referred to the Global Head of Digital, Vincent Stuhlen, of L'Oreal. If one continues this idea, one must ask the question whether and to what extent the social media manager has to express himself as an independent profession and professionalize it.
In fact - as Vivian Plein writes in her plea - social media manager is the keyword for the digital transformation. He is the one who has to recognize, accompany and implement the digital transformation. It seems to me that names like Head of Digital are now far more widespread than those of Social Media Manager.
The professionalization of the job profile must be based on the market
The professionalisation of the professional image should therefore be oriented towards the market. An essential component of this is its fast-paced performance. Professionalization can only mean one thing in this area: specialization in customer selection. Anyone who wants to make social media now has to bring more than MS Office knowledge and a personal Facebook profile.
Thus postulated Fionn Kientzler and Lena Gerhard the past week via Marconomy the turn of algorithms towards man, They designed the image of theme clusters instead of keywords. It is precisely this change that describes an elementary reorientation of social media managers, which should also slow down in education and training. This is, unfortunately, rarely the case, so that a professionalization as demanded by the industry association can only progress slowly.
What remains of professionalization and guidance
First of all the respect of the authors: With great sustainability and a lot of commitment write and wrote all involved in this guide. It is the first of three to appear. I think it's good to be able to explain my tasks to customers by means of key facts. Furthermore, it seems to me almost indispensable to link these charts to the social media agencies' offerings so that customers can get a picture of them.
At the same time, however, the efforts of the industry association are mainly testimony to one fact: there is still a lot to do - so let's get started! If you have any questions or comments, I look forward to your comment.
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