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hamel-marko-miriam_z collaborate_squareMiriam and Marko Hamel are founders and managing directors of Visual Selling. With their Visual Selling® method of the same name, they support organizations with impulses, coaching and strategy workshops to develop innovation strategies visually and, thanks to digital communication in conjunction with live visualization, reduce operational costs in Lower sales. The focus is on type-appropriate visualization and a special questioning technique, the Visual Selling® Sales Punch. Her book "Visual Selling - The workbook for live visualization in customer talks" has just been published. All texts by Miriam & Marko Hamel.

Analyze business problems visually & present them with storytelling

Situations of non-comprehension and falsehood are everyday, both in private life and in business. However, in the latter case, problems caused by incorrect or only partially communicated approaches can cause considerable damage.

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Everyone makes a picture

Announcement: There will be spinach for lunch today. "Iiihh", thinks the son and remembers the unloved green toddler food. "Mmh", his sister is happy and is expecting this delicious spinach pasta, which she recently tried at a friend's house. And what's on the table: a spicy Asian salad. One concept, three images.

“We have a problem!” Announces the management crew. “Not my job,” the employee thinks to himself. “I get paid for my job, not for problem solving. Something has to be done, ”the head of department reacts and calls a meeting of the team leaders.

7 tips to visually analyze and present business problems

“The numbers have to be better next month,” demands the controller and starts the prank concert. The problem exists. Everyone has a different picture of it. There are only selective and uncoordinated approaches to solutions. How do you analyze business problems virtually and present them? 7 tips.

  1. Get involved on board: In a moment still up-to-date, new technologies are overtaking themselves overnight. Better and better Company To adapt to this change, they not only want to succeed in the market, but want to be successful in this market. Decision-makers are faced with the task of analyzing, presenting and solving rapid developments as simply and effectively as possible in order to bring everyone involved on board and successfully shape change processes.
  2. Words alone are not enough: Verbal statements and conversations consist to a large extent of misunderstandings. Those involved believe that they are speaking of the same obstacle. But if you ask, it will be quick clearthat the images in your head diverge widely. It is astonishing that, despite this, only very few people in the business environment have an active command of the visual language. It is an ideal means of structuring complex topics and generating new solutions.
  3. Use unused opportunities: Instead, it is discussed in old-style meetings and then with reduced messages, Power Point presentations u. Ä. worked. Much of the ability to make situations and procedures transparent remains untapped and lost. Communication difficulties and often efficiency problems are the result.
  4. Visual Thinking: The visualization of business processes and business problems is becoming increasingly important. Managers and decision-makers can move significantly more with the technology of visual thinking: analyze complex processes and difficulties in upcoming reorganizations, find efficient solutions and communicate crucial ideas internally and externally. Anyone who has learned how to represent complex thoughts in simple visual sketches saves time in mediation and implementation. And time is well known in every business as cash.
  5. Let pictures talk! We humans are visual beings. Images visualize words. They are usually intuitive and are rather superficial and fleeting. However, images and images can reveal what words obscure, suppress, or gloss over. Pictures can motivate, sharpen the focus, focus, bundle forces and much more. A picture suggests something to which the thoughts and later words are based.
  6. How to make the picture book cinema in the head: Anyone can visual! Because visual thinking is a practice and learnable. The basic prerequisite is first of all to lose any inhibitions before the visual work. The use of creativity techniques such as gamification, ie the playful handling of business contexts, or storytelling can be worked out in workshops. This can be used to lift up true ideas, which would otherwise have been invisible not only for the outsider but also for the person concerned.
  7. Interlink brain hemispheres: The use of multi-dimensional templates supports the networked thinking of the right and left brain halves. Headmasters can now tap into their intuitive knowledge and use it for the live visualization of business topics. Whether on the napkin or even on the beer cover, on the iPad, flipchart or whiteboard - the respective situation provides the frame for the picture. The visualized problem becomes an eyecatcher and triggers other thinking processes. Just as a nicely dressed plate strengthens the appetite. The eye eats / thinks!

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4 answers to "Analyze business problems visually & present them with storytelling"

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