From the author:
Pictures arouse feelings
Whether it is the simplest signs on road signs that tempt us to follow the road ahead in road traffic, or advertise the quality, joy and taste of new products:
Images appeal to our emotions: And without having to think about where the milk in the bag really comes from, it lands in the shopping cart. The picture gave us a good feeling. Human emotions are directly influenced by pictures.
Strong pictures decide for us
It is such powerful images that make decisions for us. In advertising, in traffic, in everyday life and at work. We are unconsciously influenced because a picture says and conveys so much to us. It communicates with us without having to speak, goes straight to the mind and stays there for a long time. Images are unique and allow messages to be understood as they should be understood.
The heart is for love and affection, the lightning for danger and discord. With these and similar symbols, feelings or messages can be made much clearer than words could. In every language and in almost every country, one can understand images, even if it is not the same language or writing that one shares.
And it is precisely this aspect that will give you an extraordinary advantage. Because even if we speak the same language, the inclusion of the words said is different for everyone. We are characterized by experiences, values and external sources. But one thing we all share from an early age: the imagery that makes understanding a shared experience.
Pictures and their effect
Therefore, use the following exercises to learn to find the right symbols and to let them work for you. Tell your counterpart what you want to express so that he understands you, agrees with you and becomes active.
In order to find the right symbols and to form pictures, we ask you first to consciously perceive pictures in your immediate environment. You can see how they affect you daily. Take a moment to look around the next time you go out. Which pictures do you notice, which symbols are in your area?
Discovery Tour: Observing the environment, learning to find, see and understand images
If pictures really have such a strong effect, your use is right, important and certainly often already used. Surely you will come across many examples directly. But perhaps you would like to know more precisely: Where are the images hidden that you have not or only marginally noticed?
Be aware of the search and take pictures of everything you now notice. There comes a lot together after a short time. From the images, you create a gallery to better continue working with it:
Consciously perceive images
Now take further notes on the individual pictures:
- What did the picture capture you, what was striking?
- What has appealed to you emotionally and why?
- What are the pictures?
- In what context do they stand?
- Is this Concept ABC School Joke Oud voices?
- What is missing for you?
Of course, the answers to the questions are subjective from your personal viewing perspective. That is also wanted, because at the moment it's all about your own perception.
Only through this first step is it possible to consciously experience the power of images. How exactly this works, you will learn tomorrow in the second part.
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German edition: ISBN 9783965964785
English version: ISBN 9783965964792 (Translation notice)
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