Visual Selling - Image and Reality: finding, seeing and understanding images


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You should observe your environment much more often with your eyes open. Go out to see where you can find pictures everywhere. Create your gallery with them and see what effect pictures can have on you.

Visual Selling - Image and Reality: Find, see and understand images visual-selling_00_landmap-workbook

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Here writes for you: Miriam and Marko Hamel are the founders and managing directors of Visual Selling. Profile

To do this, perform the following steps:

Overview

  1. Discover interesting pictures in your environment and take pictures with your mobile phone.
  2. Create a personal gallery for your finds.
  3. Now take a closer look at the pictures and fill out the template: - Name of the picture - Location - What is particularly noticeable about this picture? - What emotions does the picture trigger for you? - What could be the intended picture statement? - Effect (1 - 10): Evaluate the overall effect: 0 - Absolutely inappropriate to 10 - Very appealing
  4. Ask friends and acquaintances and ask them to answer the questions in the template as well.

Logos of companies and products

Overview

In the case of advertisements, for example, you notice that the company or product logo is also included everywhere. You may notice that these are often very simple - like icons. This is important for the recognition value.

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How easy can the logos be traced? Are they still recognizable? Try it. Visualize logos and note how easy it has been. He also thinks about what he sees in the logos and whether he thinks he suits what they should stand for.

Use pictures yourself

Overview

You can learn a lot from these examples. Therefore now to you:

  • What do you want to express better?
  • In the mediation of what are you still uncertain?
  • Or are there always recurring explanations in your communication which are complex and difficult to understand?

Genau dort setzen wir nun an: Für komplexe Sachverhalte sollen Bilder gefunden werden, die Ihnen dabei helfen werden, sie einfach verständlich – aber gleichzeitig eindrucksvoll – darzustellen. Sie werden damit beginnen, Symbole und einfache Skizzen zu übernehmen und selbst zu entwickeln.

For theme pictures have available

Overview

Later on you will have pictures available for almost all topics, which you only have to put on paper in front of your conversation partner.

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At the same time, you will always be more flexible. This helps you to be able to react spontaneously to the conversation situation in the future. Your counterpart will feel even more understood, because in this way is - better than ever - a conversation at eye level possible.

Your own picture library

Overview

To achieve this, you develop your own picture library, whose individual pictures can be applied and combined in different situations. For example, we have already developed four different so-called IdeaPix for the term Return on Investment (RoI - German: Investment Return).

Further standard pictures are given below. In the course of the book, individual IdeaPix will also be added. In addition, you will also expand your library by yourself with all the images that are important to you.

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  1. Competencepartner

    Visual Selling - Image & Reality - 2 / 2: find, view & understand Miriam & Marko Hamel images - Highly recommended cW7C4K5utz

  2. Thomas Eggert

    Visual Selling - Image & Reality - 2 / 2: Find, see & understand images by Miriam & ... via PROFESSIONAL IMAGES - Highly recommended M4NLQFxiHM

  3. REGIS GMBH

    Visual Selling - Image & Reality - 2 / 2: Find, see & understand images by Miriam & ... via PROFESSIONAL IMAGES - Highly recommended s3xwauDjHQ

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