Visual Selling - Image and Reality: finding, seeing and understanding images

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You should observe your environment much more often with your eyes open. Go out to see where you can find pictures everywhere. Create your gallery with them and see what effect pictures can have on you.


Here writes for you:


Miriam & Marko Hamel hamel-marko-miriam_zusammen_quadratischMiriam and Marko Hamel are the founders and managing directors of Visual Selling.


From the author:


To do this, perform the following steps:

  1. Discover interesting pictures in your area and take pictures with your mobile phone.
  2. Create a personal gallery for your finds.
  3. Now take a closer look at the pictures and fill out the template: Name of the picture, location, what is particularly striking about this picture? What emotions does the picture trigger? What could the intended picture statement be?
  4. Effect (1 - 10): Rate the overall effect: 0 - Absolutely unsuitable to 10 - Very appealing
  5. Ask friends and acquaintances and ask them to answer the questions in the template as well.

Logos of companies and products

In the case of advertisements, for example, you notice that the company or product logo is also included everywhere. You may notice that these are often very simple - like icons. This is important for the recognition value.

How easy can the logos be traced? Are they still recognizable? Try it. Visualize logos and note how easy it has been. He also thinks about what he sees in the logos and whether he thinks he suits what they should stand for.

Use pictures yourself

You can learn a lot from these examples. Therefore now to you:

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  • What do you want to express better?
  • In the mediation of what are you still uncertain?
  • Or are there always recurring explanations in your communication which are complex and difficult to understand?

This is exactly where we start: for complex issues we want to find pictures that will help you to present them in a way that is understandable - but at the same time impressive. You will begin to adopt and develop symbols and simple sketches yourself.

For theme pictures have available

Later on you will have pictures available for almost all topics, which you only have to put on paper in front of your conversation partner.

At the same time, you will always be more flexible. This helps you to be able to react spontaneously to the conversation situation in the future. Your counterpart will feel even more understood, because in this way is - better than ever - a conversation at eye level possible.

Your own picture library

To achieve this, you develop your own picture library, whose individual pictures can be applied and combined in different situations. For example, we have already developed four different so-called IdeaPix for the term Return on Investment (RoI - German: Investment Return).

Further standard pictures are given below. In the course of the book, individual IdeaPix will also be added. In addition, you will also expand your library by yourself with all the images that are important to you.

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  1. Competencepartner

    Visual Selling - Image & Reality - 2/2: Finding, seeing & understanding images by Miriam & Marko Hamel - Highly recommended cW7C4K5utz

  2. Thomas Eggert

    Visual Selling - Image & Reality - 2/2: Find, see & understand pictures by Miriam &… via BERUFEBILDER - Highly recommended M4NLQFxiHM


    Visual Selling - Image & Reality - 2/2: Find, see & understand pictures by Miriam &… via BERUFEBILDER - Highly recommended s3xwauDjHQ

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