From the author:
To do this, perform the following steps:
- Discover interesting pictures in your environment and take pictures with your mobile phone.
- Create a personal gallery for your finds.
- Now take a closer look at the pictures and fill out the template: Name of the picture, location, what is particularly striking about this picture? What emotions does the picture trigger? What could the intended picture statement be?
- Effect (1 - 10): Rate the overall effect: 0 - Absolutely unsuitable to 10 - Very appealing
- Ask friends and acquaintances and ask them to answer the questions in the template as well.
Logos of companies and products
In the case of advertisements, for example, you notice that the company or product logo is also included everywhere. You may notice that these are often very simple - like icons. This is important for the recognition value.
How easy can the logos be traced? Are they still recognizable? Try it. Visualize logos and note how easy it has been. In addition, he thinks about what he sees in the logos and whether he thinks it suits what they should stand for.
Use pictures yourself
You can learn a lot from these examples. Therefore now to you:
- What do you want to express better?
- In the mediation of what are you still uncertain?
- Or are there always recurring explanations in your communication which are complex and difficult to understand?
This is exactly where we start: for complex issues images are to be found that will help you to present them in a way that is understandable - but at the same time impressive. You will begin to adopt and develop symbols and simple sketches yourself.
For theme pictures have available
Later on you will have pictures available for almost all subjects, which you only have to put on paper in front of your conversation partner.
At the same time, you will always be more flexible. This helps you to be able to react spontaneously in the conversation situation in the future. Your counterpart will feel even more understood, because in this way is - better than ever - a conversation at eye level possible.
Your own picture library
To achieve this, you develop your own picture library, whose individual pictures can be applied and combined in different situations. For example, we have already developed four different so-called IdeaPix for the term Return on Investment (RoI - German: Investment Return).
Further standard pictures are given below. In the course of the book, individual IdeaPix will also be added. In addition, you will also expand your library by yourself with all the images that are important to you.
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