About 50% of our interactions with colleagues are already online
For many Company digital work across locations and national borders is already part of everyday life. 87% of management and 50% of employees of multinational corporations perform their work partially virtual, according to study by RW3 CultureWizards. Nevertheless, European studies show that in Germany in particular, trust in colleagues in the "home office" is still lacking - and not just by management, but especially by teammates.
Most of them are still sitting at their office workplace in their virtual collaboration with colleagues, customers and employees and so in Germany the "digital revolution" has not yet arrived mentally. One remains in old thinking patterns of performance control and time recording. Only those who are present, working properly: "What, who goes in the afternoon with the kids in the park, when does he work." With this old thinking modern working models mutate from the blessing of work-life integration to a massive load of 24 / 7 Reachability.
Trust is the key to success
Managers believe that everything has been done with the introduction and training of the new technology. But implementing the latest IT systems that enable flexible working and collaboration with teammates from any location is not enough to establish modern working models. State-of-the-art IT is just the floor on which the "new way of work" can be designed. While digitization and flexibilisation are strategic guarantors of success, the decisive factor for sustainable success is the Culture of trust: in the company. Trust is the key success lever for virtual teams. The key is communication. Only personal exchange and mutual appreciation lead to trust.
Studies underline the building of trust is a common challenge in decentralized teams: In a survey of 30.000 employees of multinational companies (3), 2012% stated that it is difficult to develop trust in virtual teams , According to the survey, the biggest challenges are in virtual teammeetings:
- Enough time for relationship building (79%)
- Decision speed (73%) and differences in decision-making (55%)
- Too little share (71%)
- Cultural differences in conflict management (70%) and expression (55%)
Challenges for team meetings
In 33% of the interviewees, half of the team members did not live in their own country, so working in different time zones made communication difficult and burdensome. The biggest hurdle, however, was the understanding of cultural differences. Especially since 41% of the members of virtual teams have never met their colleagues personally.
That is why some American companies, such as Yahoo, Best Buy and Reddit, are back in business and demand more presence in the offices? - But there is no way back: Cisco's Connected World Technology Report 2014 proves that 60% of workers in the US are looking for such a flexible workplace. According to the Regus survey, 82% also opt for flexible working models, trust time and home office in Germany, and 60% would even turn down a job offer if this is not guaranteed. So to win the best talent, we should tackle these challenges with a "good digital leadership".
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