Alone the word "diesel summit" is already an issue in itself. The official "National Forum Diesel", or in the well-established abbreviation NFD, does not really make it any better.
G20 was yesterday - now with "Diesel Summit" we have a creative creation of verbal expression that is quite possibly a potential candidate for the "Word of the Year". Rudolf Diesel would turn in the grave ...
Even more word candidates
Result of the summit: 5,3 million vehicles must be retrofitted with appropriate software and a decent hand money is placed in the "National Fund Mobility". Which brings us already the second word creation from these days and another top candidate for the word ranking 2017.
But in addition to the actual decision, further "measures" were announced. They should promote a new "responsibility culture" - that would be the third suitable candidate for our ranking.
For example, the promotion of e-busses in public transport, procurement of low-emission urban commercial vehicles and taxis, expansion of public and private charging structures for electric mobility, uniform digital tickets for public transport providers, expansion of rail transport, promotion of bicycle traffic, etc.
Apparently well-thought-out possibilities, which so far not so bad sound and tidy what.
Question of measurability
All this sounds like well-weighed words, but let's take a closer look at the word "measure": "Measure" comes from "measure", resulting in a concrete "measurement result" as a reliable statement. What is sold to us as "measures" is in reality nothing more than a mere "idiot".
Communicative we move in Schramm distance to a label fraud. Or is there a reliable statement for the "promotion of e-buses in public transport, acquisition support for low-emission urban commercial vehicles and taxis"? And how do you measure "expanding the public and private charging structure for electromobility, uniform digital tickets for public transport providers, developing rail transport, promoting cycling, etc."?
The appearance is deceptive
But we do not want to be that strict! Let us see it in the best case and with indulgent generosity in the interpretation simply as well-intentioned declarations of intent. And yet it is sold to us as "measures" and the press is happy to accept it.
Let's take another example as a comparison: If we buy a jar of apricot jam, we do not get the idea that we'll find strawberry jam in it. So you read "measure" and think "great, something is being done" or "great, they are finally doing something".
Read between the lines
But once again it means for us consumers not only "look", but also "read" - which is now the last candidate for the word list in the starting blocks. Whoever reads that "measure" = "promotion of ..." comes to the bitter realization:
There is actually strawberry, where apricot draufsteht. Strawberry often tastes better than apricot, but it is simply better to have apricot on the glass, which the guests see, ...
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