Communication & Verbal (Er-) Creation: Diesel Summit & TV duels


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When important events are discussed in politics and business, one likes to talk about a summit. And before elections, there are many TV duels. Both contain dissatisfaction and conflict potential, but also interesting communicative aspects. Communication & Verbal Creation: Diesel Summit & TV Duels Communication & Verbal Creation: Diesel Summit & TV Duels

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Stefan Häseli Stefan Häseli Portrait 1_quadrStefan Häseli is an advisor for organizational development.

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wordplay

Overview

Some time ago, leading representatives from politics and the (automotive) industry met in Berlin for the so-called "diesel summit". Alone the word "diesel summit" is already an issue in itself. The official "National Forum Diesel", or in the well-established abbreviation NFD, does not really make it any better.

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G20 was yesterday - now with "Diesel Summit" we have a creative creation of verbal expression that is quite possibly a potential candidate for the "Word of the Year". Rudolf Diesel would turn in the grave. Result of the summit: 5,3 million vehicles must be retrofitted with appropriate software and a decent hand money is placed in the "National Fund Mobility".

But in addition to the actual decision, further "measures" were announced. They should promote a new "responsibility culture" - that would be the third suitable candidate for our ranking.

New "measures"

Overview

For example, the promotion of e-busses in public transport, procurement of low-emission urban commercial vehicles and taxis, expansion of public and private charging structures for electric mobility, uniform digital tickets for public transport providers, expansion of rail transport, promotion of bicycle traffic, etc.

Apparently well-thought-out possibilities, which so far not so bad sound and tidy what.

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Question of measurability

Overview

All this sounds like well-weighed words, but let's take a closer look at the word "measure": "Measure" comes from "measure", resulting in a concrete "measurement result" as a reliable statement. What is sold to us as "measures" is in reality nothing more than a mere "idiot".

Communicative we move in Schramm distance to a label fraud. Or is there a reliable statement for the "promotion of e-buses in public transport, acquisition support for low-emission urban commercial vehicles and taxis"? And how do you measure "expanding the public and private charging structure for electromobility, uniform digital tickets for public transport providers, developing rail transport, promoting cycling, etc."?

The appearance is deceptive

Overview

But we do not want to be that strict! Let us see it in the best case and with indulgent generosity in the interpretation simply as well-intentioned declarations of intent. And yet it is sold to us as "measures" and the press is happy to accept it.

Let's take another example as a comparison: If we buy a jar of apricot jam, we do not get the idea that we'll find strawberry jam in it. So you read "measure" and think "great, something is being done" or "great, they are finally doing something".

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Read between the lines

Overview

But once again it means for us consumers not only "look", but also "read" - which is now the last candidate for the word list in the starting blocks. Whoever reads that "measure" = "promotion of ..." comes to the bitter realization:

There is actually strawberry, where apricot draufsteht. Strawberry often tastes better than apricot, but it is simply better to have apricot on the glass, which the guests see, ...

A little clearer picture

Overview

Also nice are the TV duels before elections: They are popular and seen on many channels. The format has long been outdated. An example of little inspiring communication was the TV duel of Angela Merkel vs. Martin Schulz before the general election 2017. An analysis.

Not long in coming then always the political analyzes that already flicker directly on the screen. The opinion polls give a little clearer picture. A copy of the Rededuells itself. Also in the newspapers is often read "Schulz was better than expected, the gap remains". Hand on the heart: Such a verdict could have confidently formulated before.

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Very democratic

Overview

Basically, it was a fair deal. Prepared questions were asked, attentively listened to, sometimes even right or mistakes admitted. The mutual Respect was present - between the candidates but also by the moderators.

The viewer feels that one basically knows and values ​​each other. In retrospect, many complain about the lack of sharpness or conflict resolution. A newspaper even wrote of "cozy atmosphere".

Quite a "round conversation"

Overview

However, as a communication specialist I like "round discussions". Also, as the Urdemocrat, who is called to at least one election each year and ten ballots coming from a country that submits almost every permit for an aerial cableway to a community assembly, the style of the political debate appeals.

It is not a show, but part of the decision-making process and living together. Both need no gladiators, but responsible citizens and politicians. In the course of the 1,5 lessons, I also noticed points communicatively that give me something to think about.

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Lack of passion

Overview

Not only that in around 2 / 3 talk time was talked about in the past tense, also in the remaining third it usually stayed in public places. Well-sounding, beautiful meant, but little concrete, because it was not said, what ultimately the person really does. Far more dramatic was the lack of passion.

It remains what was observed throughout the election campaign: In my perception, there are two technocrats who describe what was or is and what "one" would have to change. But everything is very flat. An "up-or-down" in the voice, a real enthusiastic facial expressions? Both were as good as not heard and seen.

Lack of presence

Overview

That does not even have anything to do with an open exchange. But the own vision of a modern Germany should really make the heart break out?

Anyone who is animated with a goal shows more voice, more modulation, larger gestures, the eyes shine more, he or she is simply more present. No, not rehearsed, but one lets the inner fire the window and so also other parts. That's it!

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Always fair and correct

Overview

Almost hilarious the form of the "discussion". Once introduced at Nixon's election campaign, the viewer here experiences a pure form of prepared consumption. Four moderators take turns asking questions - the opponents respond in a timely manner.

This is fair, correct and can be so synonymous. But modern media is different today. The communication is (again) more dialog-oriented. Facebook is blogged, newspaper articles are annotated online, Twitter statements are further explained, justified and changed.

Too little involvement as a democratic good

Overview

All this shows that people today no longer simply "just sit there" and want to be sprinkled.

At least in the second part of such a TV duel would have used somehow, one wants to show that "Communication and participation" in democracy is basically the most important.

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  1. REGIS GMBH

    Verbal (er) creation at the Diesel summit: If measures can not be measured by
    Stefan ... via @ berufebilder
    - Highly recommended fJs0t4NEhn

  2. Thomas Eggert

    Verbal (er) creation at the Diesel summit: If measures can not be measured by
    Stefan ... via @ berufebilder
    - Highly recommended 16d0gAY8Sx

  3. Job college

    Verbal (er) creation at the Diesel summit: If measures can not be measured by Stefan Häseli ... - Highly recommended 7pwtXAGGht

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