Creative Management: Use Group Dynamics


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Text comes from: Flügel am Kopf - Das Kreativitätstraining für Nicht-Kreative (2013) from Wolfgang Traub, published by BusinessVillage Verlag, Reprints by friendly permission of the publisher.
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If you ask yourself why team collaboration often fails, then it's usually due to the group dynamics. And from the beginning, even if that Team meets for the first time.Creative Management: Group dynamics use art


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Wolfgang Traub 100Wolfgang Traub is a creative communicator, academy lecturer, cartoonist and illustrator.

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Group dynamics begin at the first meeting

Already at the first meeting of the team, group dynamic - some say "group hydraulic" - processes begin.

Ranking and pecking orders are tested, positions of all kinds are occupied, defended and challenged, alliances are forged, subgroups are formed - and this continues until the microcosm of this group finds its order and everyone has their place in the group.

Even after that, such processes continue, because now positions are to be improved and so on. This is not very professional, but very human and above all: inevitable.

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The rational Guide suppresses such processes

A purely rational-instrumental leadership with rigid task distributions and strict hierarchies will perceive these human challenges as a disturbance, as well as a complex view of the team structure.

These imprints and the associated behaviors within a group can be reduced to a minimum with discipline, sanctions and a considerable amount of time - but in the minds it goes on and subliminal the positional struggles will continue to be fought.

Creative leadership recognizes the potential

A creative leadership, on the other hand, will recognize potentials and try to make them useful. Group dynamics can be mitigated and even instrumentalized by clever management.

To do so, the leadership must be flexible and give space to processes of team spirit and team structure. It must have credible authority and constantly monitor and promote the commitment and motivation of each team member.

Combine the dynamism of the team in strength

These things should be at least conscious to anyone who leads a team, better of course he should be experienced and - you guessed it - be creative enough to direct and harness these dynamics and just turn them around to empower the team.

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This is a complex task that often requires spontaneous decisions, but the effectiveness of the team will thank you.

Form from the team a whole

In this phase of the team, the task is to create a functioning whole from the often unpredictable and variable parts, the team members. Very classical creativity.

And that is not even so difficult. This phase serves the orientation of the team members and sets the foundation as well as the cornerstones of the team spirit, ie the character and self-understanding of the team.

The bad reputation of teamwork

Team work has a bad reputation, because group-dynamic processes make life difficult for the team. Rational, hierarchical leadership patterns can only superficially solve the problem.

Creative leadership, on the other hand, will recognize potential and try to harness it. How does it look?

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What is a team anyway?

This is not a question of a purely formal team, but of a team in the proper sense. A group of people who share their skills to achieve a common goal through cooperation and synergies.

A team in which each member does not see itself as an isolated part within a whole, but as an integrated part of the whole.

How does real team spirit emerge?

Such a team creates its own team spirit, the members not only contribute their core competency, but also secondary competencies, abilities, their entire experience and their personality into the group.

This results in a complex network - and creativity comes into play here at the latest.

Creative team leadership

A team needs leadership and clear guidelines - independent of all management styles - and this leadership must be reliable and consistent, even if it strives for a creative leadership.

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Creativity is a coveted commodity and is often demanded in business and politics. That this is not unjustified, you can see, if one enters the term "development overslept" in any search engine.

Teambuilding as a creative task

If you want to lead your team creatively, you must first understand the team as such as a creative task. Creative, because your job is to shape the team.

Just a newly founded team is a largely untitled page and you have ample opportunity and opportunities to shape this team and its way of working.

Attention group dynamics

Whoever builds a team - no matter what form - creates a group. This is not bad, but has a - often not considered - impact:

The human being has been created as a social pack animal and is full of archaic, genetically transmitted programming, imprints and patterns of behavior. And they are not from cardboard!

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