Corporate culture as a success criterion: 4 tips for the right hiring of employees

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With various strategies and organizational structures to optimize the resulting work processes develop Company Always on and expanding their competitiveness. The right corporate culture, which aligns with values ​​and employees, helps.

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Oliver Koch Best of HR –® Oliver Koch is managing director of SOLCOM GmbH.


Corporate Culture - Oriented to the needs of employees

The corporate culture and the working atmosphere depend essentially on the basic attitude, which is based on the understanding of values ​​and a company-specific culture.

Employee-oriented philosophy can make a significant contribution to success and enable new work processes and strategies. In order to be able to use the advantages of a modern corporate culture, the following tips provide an overview of the necessary conditions for a functioning and targeted attitude in everyday working life.

4 tips for creating a modern corporate culture

In order to be able to use the advantages of a modern corporate culture, certain criteria should be respected, which form the basis of a functioning and goal-oriented work culture and mentality.

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1. Values ​​and norms as the basic framework of everyday working life

The term corporate culture is primarily understood to mean values ​​and guiding principles that shape the way people work and behave in the company. In addition to how colleagues interact with each other, this includes an understanding of norms that influence everyday business processes. These elements form the attitude of the employees towards the company and thus also decide about the willingness to perform and motivation, especially if the workforce identifies with the understanding of the company and one Sense can recognize in their activity. How the “perfect” culture looks depends on each company itself, as it is formed by goals and past experiences as well as the people in the business.

Tip:  An individual corporate culture can only develop if the core of the work and the vision of the business are clear - regardless of the type of approach, the main task and goal should be clearly formulated in order to form the “how”.

2. Improve working conditions and well-being of employees

By considering individual elements that function as building blocks for culture, existing understanding can be assessed and, if necessary, changed. These include, for example, feedback opportunities, clear communication and willingness to take risks, which have an impact on the engagement and ability to deal with conflicts in the workplace. But also manners, dress codes or the design of the working day say a lot about the culture in the company and show what value is placed. Regardless of the way these points are lived out, culture should be based on people in order to provide a good climate and a clear framework for action.

Tip:  In order to make the working conditions for the employees as pleasant as possible, the work situation as well as the well-being of the individual employees must be promoted. In addition to the resources required for day-to-day work, this also includes relationships in the company, working time models or even special employee actions.

3. With a good working atmosphere to a successful company

At the heart of the corporate culture are therefore the employees who feel comfortable and like to do their work. The result is a constructive cooperation almost automatically and the cohesion within the company is strengthened, which means that the company benefits from greater productivity with economic success. But even indirectly, a transparent and harmonious corporate culture has a positive effect on the public image: A well-practiced company also reflects this internal understanding to the outside world and represents a clear picture of the self-image and its priorities. This sets the company apart from the competition and can impress and convince both customers and potential applicants.

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Tip:  Working independently shows great motivation and will - if a company sticks together, however, the team aspect should be present, which can be seen in the interest and cooperation of the employees.

4. Encourage employee engagement through open communication

Employees' high level of commitment also fosters creativity in new ways of working and innovation, which can be crucial in changing the market thanks to rapid adaptability as a clear competitive advantage.

Tip:  Through open communication - also between management level and employees - the concrete implementation of individual values ​​can be clearly communicated. Thanks to a regular exchange of information about one's own tasks and perspectives, an orientation on the contribution of the work to the entire business process becomes clear. In addition, the fear of mistakes must not interfere with the action decisions, rather, employees should be encouraged to sometimes take risks.

Conclusion: Modern corporate culture as motivation and success guarantor

In order to be successful in the market and to remain competitive in one's own industry, above all flexibility and courage for new ideas are necessary. However, these factors are influenced by the motivation and commitment of employees behind a business, which is why their needs and wishes must be taken into account.

In order to be able to respond to this, it is also important to demonstrate a basic attitude that shows the employees trust, respect and a clear mission statement, which in turn affects the quality and efficiency of the work. If the employees are actively promoted and supported in a targeted manner in the implementation of new ideas, the company can assert itself as a pioneer and establish new work strategies.

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