{Replica} University sponsorship of companies: Education - but please with a discount!

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Sometimes you accidentally stumble upon topics that make me shudder spontaneously. By the way, one learns from a press release of the Association Quality employer branding, short Queb eV, as is currently common in universities, courses through Company sponsor. The word university marketing experiences a completely new meaning.


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Here writes for you:


Simone Janson Simone JansonSimone Janson is publisherConsultant and head of the Instituts Berufebilder Yourweb.


University marketing in twilight

University marketing is traditionally an attempt to convince students of the qualities of their own university.

Now the word gets a whole new meaning: to convince sponsors to take over the costs for individual courses.

Good education is not just for the labor market

A practice that I see with mixed feelings. For example, because certain subjects close to the economy tend to benefit from funding but others fall behind. In addition, good education can not focus primarily on the requirements of the labor market:

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Too much is subject to these economic fluctuations. Especially with regard to the violent discussions on the subject of professional deficit, such links are to be enjoyed with caution.

Alternatives to government funds?

On the other hand, the state is increasingly withdrawing from its educational mission, so it is no wonder that higher education institutions are looking for new ways of funding, for example in the private sector.

In turn, this cooperation also benefits from this cooperation: they reach their employees in spe directly at the university. And the students could also benefit from company contacts through internships or job search. A win-win situation for all?

Company complain of lack of transparency ...

Somehow not. Because the paying companies complain now - allegedly lack of transparency, bad organization and too much bureaucracy. The Queb business association, which includes 44 companies such as Allianz, BASF and Deutsche Bahn, has even issued a press release.

In this, the association points misleadingly euphemistically to the pricing of the universities by companies (meaning the sponsoring!). So it is said: “In general, Queb supports the pricing of such events and considers them to be legitimate to a reasonable extent. However, it should be a prerequisite that the funds received are then used transparently for independent, dedicated initiatives of the universities or the respective departments. If this is not the case, Queb firmly rejects such pricing. ”

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... or too little influence?

In plain language, this means that companies want to have a say more in the thematic design of theCourses. And also the high bureaucratic effort, the fact that everyone from the professorship to the career center to facility management wants to have a say, bothers the company badly.

How contradictory, on the one hand, to demand more transparency, but at the same time to complain about democratic decision-making processes! Where the journey should go, however, becomes clear when you read what Susanne Hüsemann, Managing Director of Queb, has to say: “In addition, many of Queb's member companies complain about the inadequate organization of the events on site - the prices are difficult to understand. It is also striking that the events, when booked through student organizations, are often much cheaper than when they are organized directly at the universities. ”

“Students are cheaper!”

Say: The companies are the prices too high. And since it is cheaper for student organizations, it should also make the universities cheaper. Especially with the students, the organizational effort is indeed less. Can only I find that this is a bit like comparing apples to pears?

In the end, the universities are openly threatened to resort to student organizations! Education, the most important resource of our economic future, is not a salable commodity in an oriental bazaar that should be chess-priced!

Broad educational support instead of short-term needs coverage

If companies were serious with their statement that they would promote education, they would promote a broad educational offer and not just use constrained funding for projects that only serve short-term corporate purposes.

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Transparency is certainly useful - but then please also transparency about the goals of the companies and their influence on the content! Otherwise there is a danger that learning content will quickly become empty!

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  1. To follow debate on this post
  2. All debates follow
  1. Sandro

    I sometimes find it problematic how companies can influence education ...

    • Simone Janson

      Hello Sandro, thanks for your comment, I fully agree with you.

  2. Thomas S.

    More and more university events are sponsored

  3. meinpraktikum.de

    More and more university events are sponsored

  4. CHE Hochschulranking & Queb eV assess the practical suitability of IT courses: Studying for the job - or for life? | Profession pictures by Simone Janson

    […] I had already reported on the Quality Employer Branding Association, Queb for short, and its activities to make universities more economical. Queb eV is a business association to which 44 [...]

  5. How Germany wants to create a future in Egypt through knowledge: Education sponsoring on the Red Sea | Profession pictures by Simone Janson

    [...] That such large-scale projects need a private sponsor who can help the graduates, who are also needed for their work, even after they graduate - that is a win-win situation for everyone involved. And as such not reprehensible either. Although you have to be critical of the influence that companies then have or would like to have on universities. [...]

  6. Timo van Treeck

    - Sponsoring at the university. Actually good, but the independence is being lost.

  7. Julia Maueri

    - Sponsoring at the university. Actually good, but the independence is being lost.

  8. Julia

    I think her contribution is very good. To demand transparency but do not offer one yourself is unfortunately so typical.

    The problem of the tedious bureaucracy at the university I know unfortunately only too well. While my university is already partially reducing some hurdles for projects with companies (as opposed to projects that we students themselves are fighting), these are still very high.

    The problem is, unfortunately, that today's economy and politics thinks only very short term and no longer in the long term. The money has to be earned today, tomorrow you could already register insolvency.

    • Simone Janson

      Thank you, I am pleased about a feedback just in this article. Because I would have a few questions:
      Do the students find these cooperations with companies rather good or rather bad? And does it somehow make itself felt in the quality of teaching and learning?
      This with the short-term thinking I see exactly the same: often, as you describe correctly, an anxiety behind it. And that will come out!

  9. Liane Wolffgang

    When companies sponsor courses at universities: Education - but with a discount, please !: Sometimes you stumble ...

  10. Holger Froese

    If companies sponsor educational events at universities: Education - but please with a discount! #Business

  11. Simone Janson

    #Blogpost When companies sponsor educational events at universities: Education - but please discount!

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