Twitter in German companies: Zwiespältiges Chirp



Next part



We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Just posted on changeX is my report on twitter in german Company, My conclusion is that if companies want to make good use of social media, they have to open up. And dare.

Twitter in German companies: Zwiespältiges Twitter Twitter in German companies: Zwiespältiges Chirp

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

If you could as you like

Overview

Because somehow they would already want to do it, only they do not dare so much. For Germans Company Twitter is still largely unknown terrain. One is afraid of making mistakes, of embarrassing oneself. The typical perfectionism attitude of German companies.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Companies with social media can only win: a better image, new customers, the best employees. But the price for it means: to open, away from obsolete structures, to the Web 2.0.-thoughts.

Platform for self-acting?

Overview

To be a platform on which self-proponents live out their profile neuras by chatting about banalities - this call will not lose quite well in Germany, especially in Germany:

This is how Harald Martenstein, one of the most well-known critics, polemicized in his ZEITColumn about the insignificance of twittering.

Only 140 characters, but 50 million users!

Overview

Martenstein wrote in March 2009: "If I wanted, I could communicate continuously with the help of modern machines and send people I barely know, low-content mini-texts." The tenor of his criticism: What can be in 140 signs because even make sense of itself?

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Some 50 millions of users worldwide disagree - with an upward trend. Last year alone, Twitter posted growth rates of 1.460 percent. In Germany, more than two million people are now infected by the Twitter virus. The idea behind it is simple, but that's exactly where the appeal lies: more than 140 characters per text message, the so-called tweets, are not allowed to get rid of any information.

Our communication behavior is changing!

Overview

Also only 140 characters are available for personal presentation, the so-called Bio. This forces us to briefly and succinctly limit ourselves to the essence of a statement - presumably the main reason for the success of the microblogging tool Twitter, in addition to the social media approach of course: By people other people follow on Twitter - that is, in old-fashioned terms, whose Subscribe tweets - they form interconnected swarms of like-minded people.

The importance of the word twitter, chirping in German, underscores the informal character of the medium, and in many tweets it is still about private things. But whoever wants to dismiss the twittering as a leisure and fashion phenomenon is wrong: microblogs are just about to change our communication behavior decisively. And they are increasingly establishing themselves as a professional means of communication, which allows a quick exchange of information and links.

The uncertainty is great

Overview

Companies are often still unsure about how to use Twitter. Therefore, it is even more important to try it out, even if not every campaign can succeed immediately. But most of them worry about making mistakes.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

In fact, companies seem to be worried that they are not engaging in Twitter for fear of error or that they are only supposed to do so in a supposedly secure way. Perfectionism instead of innovation, a problem that I find elsewhere Best of HR – Berufebilder.de®, in a series on perfectionism, and in my perfectionism book "The 110% Lie. Achieve more with less perfection "already described in detail.

Perfectionist personnel

Overview

But what does that mean in terms of social media? "Many companies are unaware of the opportunities they are losing," says Thorsten zur Jacobsmühlen, who as a recruiting strategist also advises companies on personnel marketing. And he advises less perfectionism:

"Especially in human resources you often rely on established ways. Innovative or even crazy should rather make the creatives in the marketing department. However, since the success of a company depends on the quality of its employees, the competition for the best candidates also requires personnel marketing to go new ways. "Describes Jacobsmühlen's perfectionism of HR.

Good image for First Mover

Overview

The commitment of Deutsche Bahn, for example, arouses curiosity and secures the company more attention in the next project - well for employer branding, as explained to Jacobsmühlen:

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

"The fact that Deutsche Bahn dares to be a first-mover in some areas, such as Twitter, makes it interesting for well-trained professionals to do just that: get a job in an innovative and modern company." And that - and it closes here the Circle - Social media as part of their professional practice. That many good people just do not want to work behind a firewall with Westwall qualities, about it innovative executives in German corporations throw themselves powerful hair.

Businesses need to experiment on the Web 2.0

Overview

Let's summarize: At the moment, companies are just beginning to experiment with the possibilities of Twitter. They try and go so many wrong ways. And most are afraid of making mistakes. The biggest problem, however, is that the closed structures of many companies do not really suit Twitter. Attempts to adapt Twitter to company structures only work to a limited extent.

Nevertheless, Twitter, like the entire social media movement, has its own dynamic, which ultimately can not be manipulated by a company. This dynamic is currently changing our communication behavior. Therefore, companies who want to retain their customers and secure the best employees for the future need to rethink. And that means that they not only change their communication habits but also their entire structures.

Companies need to trust!

Overview

Because Twitter and social media as a whole would really work in German companies, they would have to trust themselves once to really try out the new medium and also allow mistakes from which they can learn. They would have to develop trust in their employees, their own initiative and creativity.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

And they really need to be open and transparent to the Web, their customers and potential employees. Companies would have to give up a bit of control and power. They could gain a lot from this, as the examples show: a better image, new customers, the best employees. You just have to dare!


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Simone Janson

    @meistermeise why kopfschüttel? I see exactly there also a basic problem of SM #describing structures in companies

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.