Successful athletes as a model
Sporty major events arouse We-feelings. One is proud of his country, his record holders, his world champion.
Depending on the type of sport, the winner's podium is the masses or a smaller circle around a successful athlete, because he or she may come from his region, his city, because one is trained in the same club. The siegestrophies light up like suns, whose rays touch us. It is proud to announce what joins the successful athlete with himself.
Employees as image carriers
Executives should ensure that their own employees feel the same pride for their company and confess to the outside world. By arrangement this can not succeed. Employees need to be more involved.
They and their work let a company work. Nothing simpler and more valuable if they also act as a corporate ambassador to the outside world.
Managing means communicating
Through a good communication, employees are integrated into entrepreneurial thinking. To what extent depends on the individual position. A team leader, who already performs management tasks, needs to get more detailed information than a substitute.
As a general rule, at all levels, executives have a certain amount of room for maneuvering and provide an insight into larger contexts, and this confidence supports the willingness to assume responsibility.
Corporate communication only to the outside does not work. She has to work from the inside to "emit". What can be felt externally comes from the inside, from the middle and swells concentrically.
Those who know about the value of their work and their recognition stand and confess to it. Every company should be able to participate in the positive image that its employees communicate in public.
Credible by honesty
A well-known brand alone, however well-communicated, is no guarantee that employees identify with their company. Whether group or small business, the foundation of credibility lies in the honesty and appreciation.
As with sport, social cohesion can only be achieved if the trainer manages to access the athletes, address them individually, and inspire them for a common goal.
Achieve the goal together
In contrast to submissive subordinates, the term employee means "working". With own thoughts, own drive and own responsibility.
This gives the employee a greater degree of satisfaction and the boss's relief. It is not about basic democracy, but about reaching a goal together. This is precisely what has to be communicated again and again.
Praising and honoring does not cost anything (but always pays off!) - while not honored use can turn into frustration and refusal. Errors do not happen where nothing happens.
Aiming as a mistake to penalize, fair criticism works. Through an open communication the employee can orient themselves and make it better next time. Like the chief, for as such, one is by no means immune to mistakes.
To bask in the splendor of others may be pleasant, but it is usually only a short-lived glory exchange. On the other hand, the personal contribution to success is a more sustainable one, which also provokes a much brighter light.
Employees who, with genuine joy and charisma, carry the reputation of their company to the outside, are ambassadors and multipliers of high credibility.
Mobilize through communication
The conviction of those who stand for a company, their commitment and enthusiasm can contribute to success for a brand or an image.
The key to this success is how executives can use their communication to mobilize the performance capacity of their employees. An ability with which coaches in the sport - whether team or individual - must be equipped. Train is silver, communicate is gold!
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