Tourism Marketing Goes Politics: How L'TUR advertises with the Pirate Party


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This day was the cause of excitement among the pirate party ElectionAdvertisement of the tourism entrepreneur L'TUR, which flirts with the election victory of the pirate party in Berlin. That was probably meant to be funny and current, but is wrong for several reasons.Tourism Marketing Goes Politics: How L'TUR advertises with the Pirate Party Tourism Marketing Goes Politics: How L'TUR advertises with the Pirate Party

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Digital on the advance

Overview

I personally am delighted that the move of 15 pirates into the Berlin parliament nationwide echoes such an echo.

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Tonight, for example, Christopher Lauer is a guest at Stefan Raab. This suggests that the Internet is becoming increasingly important in our society.

Funny and modern?

Overview

But what the last-minute tour operator L'TUR did is going a bit too far and past the target group: "Even better than 15 seats in parliament? 15 places on the beach "is right there in the corner. Hidden above it, rather hidden in the whole pink, is the orange logo of the Pirate Party.

Since L'TUR wanted to be particularly funny and modern. But it is not - and for several reasons: On the one hand understands this joke no one who has nothing to do with the topic of politics / Berlin / Internet.

Who recognizes the joke?

Overview

Well, that the pirates have moved into the Berlin Parliament, even the Swabian housewife heard in Hintertupfingen. But that's exactly 15 - that's where I have my doubts. And that makes exactly the joke of this advertising.

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Incidentally, L'TUR did not seem to be so sure about that - would they have smiled shamelessly at the top right corner of the ad?

Past the target group

Overview

Apart from this, advertising simply goes past the target group: the Internet-active, young people I know are more enduringly thinking and ecologically interested. Whether they would book a last-minute holiday on Mallorca or in Dubai, I dare to doubt.

Finally, there is still the question of copyright: Even without the use of the pirate logo, I would consider the saying tasteless to questionable. What has politics finally to do with a package holiday? Nothing! Since someone at L'TUR probably acted quickly, without thinking longer!

Infringement of trademark law

Overview

However, the use of the logo is a violation of trademark law. At least - and that's what I'm expecting due to the discussions on Twitter - if the pirate party L'TUR has not allowed to use the logo. And apparently the logo is registered as a trademark.

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Maybe L'TUR thought that a party that does not necessarily stand for trademark and copyright compliance (at least in the general public) will not be upset about it or even not have their logo as a trademark to let?

Who makes advertising for whom?

Overview

The pirates see this however rather calmly and ask themselves, who is advertising for whom, L'TUR, on the other hand, is happy about the great feedback, Well, other actions were discussed more violently!


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  1. Simone Janson

    @ 525600m now a blog post from me #15Piraten # LTUR advertising

  2. Liane Wolffgang

    Tourism Marketing Goes Politics: How L'TUR advertises with the Pirate Party: For excitement at the Pirate Party sor ...

  3. Competencepartner

    Tourism Marketing goes politics: How L'TUR is working with the pirate party: for excitement at the p ...

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