7 tips for sellers and customers: Optimal to deal with rejection

Work better, information as desired! We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships, for example, and belongs one of the top 10 female German bloggers, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright:  Artwork created as part of a free collaboration with Shutterstock. ,

To deal with rejection is not easy. Many sellers find it difficult to even get an appointment with the customer. And it does not always come to a conclusion. Spontaneity in all honor, good preparation is better.


Here writes for you:


Oliver Schumacher Oliver SchumacherOliver Schumacher is sales trainer and speaker.


From the author:





Why should the customer make an appointment?

Why should a customer make an appointment with a salesperson who spontaneously calls him to "stop by" again? And why should he place an order when there is no need?

At this point, rejection and frustration are preprogrammed by the seller. Good preparation, on the other hand, protects against disappointment. At the appointment and also at the conclusion.

Rejection at first contact - how to deal with it?

If the seller does not reach his goal when trying to make an appointment, this refusal at first contact can have different reasons: The customer

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

  • could recognize no added value.
  • considers the offer to be superfluous.
  • is currently busy with other things.
  • is satisfied with its previous providers and sees no need to change its buying habits.

The crucial questions to avoid rejection

In order to avoid rejection, each seller has to deal with the following questions in advance:

  • What is it all about?
  • What use does the offer have?
  • What added value can the business partner expect from this?
  • How can this added value be communicated within a few seconds?

7 tips for good sellers

Sellers need to know and deal with it: Not everyone needs certain offers. It is quite normal that not every person called agrees to an appointment with enthusiasm. The following 7 tips prevent rejections or at least help to handle them correctly:

1. Make curious

It is good to start with an individual conversation hanger. For a positive conversation, the key question is:

How do I pack my message in such a way that my counterpart can understand without much effort what the promise to my offer brings? Ideally, the customer must say to himself: If I do not make an appointment / do not buy, I make a mistake.

2. Deliver honest answers

"Why should my conversation partner sit down with me?" Sellers must ask themselves this question before making an appointment. And he should find a relevant answer to that.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Secret secrecy à la is not possible at all “I don't want to tell you that yet, but I would be happy to talk to you personally imagine. ” Honesty in sales requires that you be free to say what it is about. The customer has a right to it!

3. Provide security

Sellers do not have to be available at all times. You also do not have to ALWAYS have time for the customer. However, they must convey security to the customer.

Sellers should consider: “What can I increase, decrease, avoid, increase so that the customer has less stress and pressure, that he is better off, that he can achieve his goals safely?” In this way, he saves himself and his customer disappointments.

4. Ask questions

Questions of opinion are excellent helpers when making appointments. The seller finds out how his customer is on a particular topic. "What do you think of it when we sit down then or then?" or "How about when we talk about it by phone?"

If the customer actually says: "Nothing!", Which in reality hardly ever occurs, the seller will still notice that his offer has probably not taken off. So back to the beginning and answer the questions yourself: "What is the real added value for the customer?" and "Why am I - not - relevant?"

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

5. Do not take rejection personally

True to the motto “Everybody's Darling is everybody's Depp”, a seller cannot please everyone. That is also not worth striving for. Sellers simply have to cope with the fact that no matter how they position themselves, what they offer and how carefully they prepare, there will always be people who say no.

No to the appointment. No to the offer. No to a cooperation. That's part of it. On the other hand, this makes the profession so challenging and varied.

6. Give the customer a chance

If the called customer rejects the next time, although the use-oriented formulation has been used, it is worth trying to re-formulate it again. If he still says "No", then say goodbye politely.

Think "bad luck, then not" and call the next one. Important: The "bad luck" does not refer to you as the seller yourself, but to the customer who does not receive your special service. You don't have to blame yourself for not even offering him this chance.

7. Activate self-protection

With this behavior you protect yourself and maintain your self-esteem. Otherwise there is a great risk that if there are too many “no”, the motivation will decrease and you will no longer be able to schedule. But if you get too many rejections, you should critically question your starting conversation. The group of people called should also be checked so that only those “customers in particular” who would really benefit from the offer are contacted.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Maybe it will work on the next try. And the wishful customer of just maybe in three months is more open-minded, or you can then make more confident phone calls and so quickly build sympathy and arouse interest. And then ask for the appointment. And get it too.

More knowledge - PDF download, eCourse on demand or personal advice

Offline download: Download this text as PDF -  Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.