From the author:
Away with the slave driver!
Do not carry your phone around with you around the clock. Take at least one day off from your digital slave drivers every week.
Turn it off, or better yet, just leave it in the car or wherever.
No phone at dinner
I often do this all weekend and also recommend leaving the phone at home when you go out to dinner.
What happens if you make a call an hour later or only the next morning?
Smarphone in public is “hip”
It used to be distracting and inappropriate when people in public, for example on the train or in the airport concourse, were talking loudly.
This problem is history. Today everyone is busy with their smartphone.
It's all about the latest news
In the meantime, many people are no longer concerned about the desire to be reachable, but simply the bad habit of constantly checking with their smartphones if there is something new.
Thanks to “WhatsApp”, people sit together at the table while eating - and everyone types around on their smartphone. A bad habit.
What happens when you are unavailable?
Often, people who are available to anyone, seven days a week and 24 hours a day, expect the same from their fellow human beings.
But if you are not the Federal Chancellor (or the Chancellor), no one should need you in the evening around 21 clock. What is going to happen if you can not be reached from time to time?
The answer: Nothing.
Discard unimportant information
The lack of digital impulses also includes: Say goodbye to information that does not directly contribute to your goals.
We read far too much information through reading: whether it's the newspaper, news portals, blogs or social networks.
If something happens, you will be informed immediately
Do not check regularly whether something exciting has happened in the world or if there is something new. In the normal case, it's like this anyway: If something really important happens, we'll hear it immediately.
So we do not have to actively seek that information. Also reduce the reading time for professionally relevant blogs to the bare minimum.
High expectations, modest profit
There is no sure way to succeed, but the surest way to failure is to try to please everyone. Therefore: Just say NO more often. Example Acquise: Do not communicate too much with customers who do not contribute significantly to your bottom line.
For some customers the profit is rather modest. In most cases, however, these are exactly the customers who have overdone high expectations or a increased communication need.
2 calls are sufficient
Over the years, I have had the experience of selecting suitable participants in my coaching trainings that two phone calls with a maximum of 75 minutes are enough to give us a detailed picture of the applicant and to give him an impression of the services of our licensing system ,
A third call and additional minutes on the phone only count with a so small percentage that it can be easily neglected.
From this I have created a specification for my employees, which helps us to work maximally productively.
We would be happy to recommend the rest of those interested to other trainers with whom they are likely to be on the phone to this day ...
Evaluate customers according to the Pareto principle
Do the same: Analyze your customer base according to the principles of the Pareto principle, as described in the chapter “Laser-sharp effectiveness”.
What 20 percent of my customers produce over 80 percent of my profit and what 20 percent consume about 80 percent of my time?
Put unprofitable customers on autopilot
In his book “The Four Hour Week”, author Tim Ferris advises putting the least profitable on a kind of autopilot by communicating a change in company policy.
Verschicken Sie eine Mail mit einer Aufzählung der neuen Regeln: etwa mit der Anzahl der maximal zulässigen Telefonanrufe, der erforderlichen Wartezeit, der Reaktionszeit auf eintreffende eMails, the time to delivery, a minimum order value etc.
Time efficient use
Offer the customer to refer them to another supplier if they can not make friends with the new company policy.
You can then use the resulting working time to generate new customer connections that contribute to better results.
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German edition: ISBN 9783965961586
English version: ISBN 9783965961593 (Translation notice)
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