Use the image in the head
Each of us has certain images in his mind when he thinks of his colleagues and superiors - and vice versa we call such pictures. Only we care too much about the question of what others think about us.
We are used to presenting ourselves in certain situations, such as in an interview. At the same time, our image is constantly being re-formed in the minds of others. Every encounter, every success and every conversation flows into it. We should use that.
From man to brand?
The three ingredients of a brand are: utility, quality and image. The idea of bringing man and the brand into context, many of them still need to get used to.
This is not about self-promotion, which promises more than it can hold. Rather, it is important to find out which personality traits can be combined into a message, which then also reminds others and creates trust.
3 Steps to Personal Branding
A brand consists of three characteristics:
- It classically promises a benefit,
- a certain quality level and
- also transports an image.
A Coca-Cola quenches the thirst, tastes the same all over the world and fresh looks somehow casual.
Competence, know-how and personal strengths
Transferred to the professional world, the professional and personal competencies of a person correspond to the benefits of their brand - depending on the position in different weighting. The specific knowledge, the experience and the ability to use both appropriately in every situation define the personal level of quality.
For the image, it is necessary that the environment firmly links the benefits and the quality with the personality. Depending on the background, the image can be highly professional (eg the expert for the industry xy or for transfer pricing ...), more personal skills (eg the diplomat) or even both in combination (eg the top distributor).
Ultimately, all these factors melt together into the personality mark. But how do you figure out what makes you special and different from others? That is why it will be in the second part of my small series
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