From the leader to the brand: a career boost through character

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The most successful brands in the world are so valuable because they offer reliability and people trust them. In addition to their factual value, they stand for a quality promise and an attractive image. This automatism can be used by executives in the job - when they make the markers of their personality visible.

Personal Branding02

Here writes for you:


Maike Dietz 97Maike Dietz is a career coach and HR consultant and has been with Daimler for more than 7 years.


Make the core of the personality visible

The core of a personality mark is often a combination of professional, methodological and personal skills. Sometimes they can not be analyzed in isolation. Thus, persons who have grown up in an international environment usually have not only the technical advantage of speaking several languages.

They also have intercultural competence, which many perceive as personal strength. But the focus of a brand can also be based on a special expertise: A person who has a very substantial factual knowledge and is always up to date, should emphasize this as a brand property.

Character strength as markers

It is quite possible that others will also learn to trust it, according to the motto: If my colleague does not know the rule, it does not exist. Conversely, a character strength can also become a brand core. This is the case, for example, if someone can adjust himself to different mentalities even in tricky situations and act diplomatically.

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Such a colleague is the ace in any difficult negotiation - provided others see this competence. How, then, is it possible to define a personality brand with radiance?

Find a slogan

By answering a few personal branding questions, you'll be able to track the skills that work in your job Success Factors become. If possible, involve friends in your thinking. Discuss which brand core results from your answers, but also from the external assessment. Maybe there were surprising answers?

From all of this information, you are now developing the slogan for yourself, which brings your essential unique features into focus. This is usually a short message that you can activate again and again in order to sharpen your awareness of your own brand. Already this visualization of your own successes and the brand characteristics that have made them change your presence.

Activate the radiance of the personality mark

Others look at what you think about yourself. Even someone who has changed places within an industry can convince decision-makers, if he makes it clear that precisely these diverse insights give him an excellent knowledge of the sector.

It is worthwhile to ensure that others automatically connect you to your brand message. Therefore, always keep these core properties out. Accept topics that fit and identify opportunities to proactively proactively.

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For example, an IT specialist with strong communication skills can take on tasks at the interface to the customer or also suggest that colleagues be trained in communication skills. Point out your expertise at a suitable point: "This is exactly my topic ...", "As you know, I've been dealing with for a long time ..." or "When it comes to xy, I'm happy to be ready again" ... - with such Words create clear connections between you and your brand message in the minds of others.

Take responsibility

You can take more responsible tasks in your core area and thus gain further qualifications for the future. In addition, your supervisors and colleagues will reflect your branding characteristics when external make a reference about you.

And if a job change becomes attractive, you should be able to do examples in the interview for each of your brand properties. Make it clear when and why you were successful and how you developed these qualities. Then your counterpart will trust your brand - and you too.

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  1. Competencepartner

    From manager to brand - 3/3: Career boost through character: The most successful brands ... #Profession #Education

  2. Mike Meier

    RT @SimoneJanson: From manager to brand - 3/3: Career boost through character -

  3. Rudolf Elsener

    RT @SimoneJanson: From manager to brand - 3/3: Career boost through character -

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