Lifestyle is everything?
Jung von Matt deliberately plays with the advertising clichés. That could actually be quite funny. It is sad, however, that one believes that one can reach young, creative people with such mission statements.
Does Jung von Matt really believe that people who want to be creatively realized go into the advertising to lead a lifestyle? Or am I perhaps too idealistic and people actually have such images in mind?
In any case, it is also deliberate misleading: for even if the text is totally exaggerated, it nevertheless cleverly cleans up the drudgery and exploitation that just young creative people are currently expecting in advertising.
Brevity is the soul of wit
Apart from the inhumane component, the idea is simply poorly implemented: bars around the font may be the last craze by design, but great read is different. Even with a comparatively long text.
If the text had been shorter, the reader would have had more pleasure, at least from this point of view… But to pack the whole thing in a nutshell in a nutshell, Jung von Matt wasn't creative enough for that - how?
How provocative can HR marketing be?
The personnel marketing blog once put together a few unusual ideas for personnel marketing, all from Antwerpes.
My view is: Such advertising can be provocative so that it doesn't go under in yawning boredom. Which is embarrassing, however, when advertising wants to be hip and youthful, but then looks boring and old-fashioned.
Training on construction with iPad?
Like this example, in which the Federal Government wants to promote dual vocational training for young people. However, the iPad motif, which was printed on paper in newspapers or hung up as a poster, looked rather embarrassing; A bit like being wanted and not being hip, because the medium has remained the same.
It is also silly that the building promotion advertised in the picture has nothing to do with an iPad. Looks like trying to convince young people with all means that it would be a hip job.
Only training - sex can wait!
Something like this example that I saw at Michaela on the FacebookPage is only available in America - and actually I don't really know whether I should find it funny or terrifying. What do you all mean?
Position display, which is none
And the days was given me by Sebastian Koch yet another job advertisement, which I found really scary: Coach Andreas Michael Gutekunst was looking for Networker. On closer examination, it turned out that it is actually not a job advertisement, but a coach on customer catch.
The worse and worse is the ad that somehow associates it with jobs. On the one hand by the language (part-time networker) and by the earning potential (income from 8000 Euro).
Networker read networker magazines
But Gutekunst thought that he could quickly talk people into coaching until they noticed that they couldn't earn anything from him.
If, by the way, someone wonders how he gets on the nonsense term Networker, the ad has been shown in the current issue of the Network Career magazine. And good art has probably been smartly combined: anyone who reads such a magazine must be a networker. Ah yes!
Rent-free living as a lure for job advertisements
Apparently we have it soon Skills shortage, some come up with something to advertise future high potentials.
The job exchange Stellenwerk Berlin starts the year with a competition. Participants can win a 500 Euro rent subsidy for one semester. However: There is hardly any information on modalities and data protection on the site.
The winner receives 500 euros per month
It sounds tempting: whoever wins, gets a 500 Euro subsidy for half a year, regardless of the actual rent. In other words: If you only have an inexpensive flat share, you obviously still earn money from it.
The whole thing runs until 1.3.2013, organized by the Stellenwerk Berlin site, which is part of the Stellenwerk network. Stellenwerk is a university job portal that 2007 started as from the Universität Hamburg Marketing GmbH.
To the background
The network has so far been represented in cities of Hamburg, Cologne, Düsseldorf, Darmstadt, Mainz, Dortmund, Lübeck and Koblenz-Landau. Berlin was added to 2012 as the ninth location.
And that should now be advertised. The idea behind it is good, but the execution leaves something to be desired: If you click on the page, you get to a pretty old-fashioned pinball game, in which the students aim to collect as much money as possible.
Good idea, badly implemented
This is probably something that job board makers think young people are into. However, the page does not explain how exactly the game works, how many points you have to score or how the winner is actually determined. Maybe you have to log in in advance for it to work?
So the idea unfortunately seems a little half-baked. Important information on the subject of data protection and further use of the data is unfortunately also completely missing. But the year has just started. So we give the men and women some more time.
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