Tasteless, dubious job offers and those that are not: bisexual tattooed redheads

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Via Mario Sixtus via Twitter yesterday found this "nice" job ad in which Jung von Matt wont be tasteless to newbie adolescents. The result is not only bad, it is also bad. Tasteless, dubious job offers and those that are not: Bisexual tattooed redhead Jung-von-Matt

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Jung von Matt deliberately plays with the advertising clichés. That could actually be quite funny. It is sad, however, that one believes that one can reach young, creative people with such mission statements.

Lifestyle is everything?


Does Jung von Matt really believe that people who want to be creatively realized go into the advertising to lead a lifestyle? Or am I perhaps too idealistic and people actually have such images in mind?

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In any case, it is also deliberate misleading: for even if the text is totally exaggerated, it nevertheless cleverly cleans up the drudgery and exploitation that just young creative people are currently expecting in advertising.

Brevity is the soul of wit


Apart from the inhumane component, the idea is simply poorly implemented: bars around the font may be the last craze by design, but great read is different. Even with a comparatively long text.

If the text had been shorter, the reader would have had more pleasure, at least from this point of view ... But to pack the whole thing short and crisp, one of Jung von Matt was probably not creative enough - how?

Position display, which is none


And the days was given me by Sebastian Koch yet another job advertisement, which I found really scary: Coach Andreas Michael Gutekunst was looking for Networker. On closer examination, it turned out that it is actually not a job advertisement, but a coach on customer catch.

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The worse and worse is the ad that somehow associates it with jobs. On the one hand by the language (part-time networker) and by the earning potential (income from 8000 Euro).

Networker read networker magazines


But Gutekunst has probably thought that until he realizes that they can not earn anything from him, he can quickly cheat away a coaching session.

If, by the way, someone wonders how he gets on the nonsense term Networker, the ad has been shown in the current issue of the Network Career magazine. And good art has probably been smartly combined: anyone who reads such a magazine must be a networker. Ah yes!

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  1. Andreas Michael Gutekunst

    Hello Simone,

    first compliment to your great and extensive blog here!

    My current advertising is, as you write exactly right, of course, no job advertisement and coachings, I have never offered here and may not (not at all for the classical or dynamic direct selling) because I am admitted for the consulting promotion product GCD'Gründercoaching Germany (As long as the state still maintains the GCD), registered in the KfW Advisory Board. Here is a comprehensive application procedure, with submission / approval via the IHK, etc. My orders are running through the KfW consultant exchange where I am registered as a so-called 'consultant'. As a 'founder coach', I've only been involved in commercial and craft trades.
    OK, then I give you right here that the word 'Coach' in this advertisement is perhaps not so well chosen, although it is often used in the area of ​​network marketing, just like the usual word'ponsor'. The sponsor is the person who inscribes a new teampartner and then helps and supports it, but does not sponsor it in the sense of gifts!

    And again correctly, as you wrote, the advertisement was shown in the magazine'Network-Karriere'. A magazine almost exclusively read by'Networkern' (sorry, but so is this term halt in the industry and is also so used in all these branch-usual media). The people who buy this magazine then in the trade are looking for an 2. Standbein or like these themselves say and express: A 'Nebenjob' in self-employment, where a business must be registered, if not already present. Everyone and everyone who holds this magazine in their hands knows that this is only an autonomy (no matter what report or advertisement). No one, but no one is looking for a flat-rate or payroll tax card. The other readers are precisely those already active'Networker'. In my advertisement the word'Job' was also not mentioned and this display was not even in a daily newspaper or in a Wochenblatt under job advertisements was switched!

    Then the word 'income' is complained. A salary / payee or self-employed / entrepreneur (hopefully) has an 'income'. OK, the word'Provision' would have been better here.

    All that remains is with the: "... that they can not earn anything from him, ...". That's right, because not me, but our partner company pays the commissions. I can only offer people what I achieved in 7,5 months - yes, with a lot of energy, a lot of dedication, a lot of trust, a lot of fun, fun and great enthusiasm. And not a few of my team partners in the meantime too - these are now working in network marketing 'full-time'. If 'full time' is also offensive again, then stop 'main activity'.
    We all know how much diligence belongs to the advertisements in the advertisement mtl. 'Provision' to earn.
    No matter in which job, in which job or in what self-employment (whether pay, salary, income or commission).

    Man (n) -smile- learns about it! Creepy may be more the colors, as I look more often and closer. And as I said, some of the above words could have been better chosen. The whole thing was then commissioned to an advertising agency. So thank you for your criticism!

    Now I remain with an always respectful & fair cooperation.

    LG by Andreas Michael Gutekunst

    • Simone Janson

      Hello Mr. Goody,
      thanks for the compliment and the long comment. I am always thrilled when such old contributions attract attention. Ok, maybe I do not know the technical terms: At the time we were especially disturbed by the term "Networker", because that's where everyone first feels. And because it's not clear what the ad was supposed to do - it was looking for a commission-based employee, so it looked a bit like a hidden lure. I think it's good if my contribution has given the impulse to think about a few phrases again.

  2. Alma Mater

    RT @SimoneJanson: Tasteless, dubious job offers & those who are not: Bisexual tattooed redhead #JvM

  3. Simone Janson

    Hello Fritz, Thanks for the comprehensive and very accurate analysis!

  4. Simone Janson

    Hello Eva,
    That with the blond is such a silly cliché from the media sector. Someone wrote there times that there are always very many blond, handsome interns running around.
    But there are, of course, exceptions!
    Are we curious to see if there is anything left?

  5. Eva

    Hello Simone,

    which ladies are blond? ;-)
    I was also concerned with the scribe of the text, not the trainee.
    It would be creative, albeit rather unlikely - the advertising industry seems to me more macho and not really cosmopolitan. Although there are certainly a lot of gays among the creatives :-)
    LG, Eva

  6. Fritz

    They probably wanted to include an ironic self-reflection screw, but the text barely travels over the line as a mediocre, viscous insider joke. What I find even more disastrous is the self-dismantling that is expressed in it. The textual procedure is old and not very virtuoso. Even elderly looks the only male perspective. And you immediately have the impression: Do you really think anything better for a contemporary, novel attitude indicator? Would not it have been there? Could not one have handled this "wrong-world" procedure in a completely different way? Naturally. But not with JvM, anymore?

  7. Marcus Wenig

    RT @SimoneJanson: Tasteless, frivolous job offers & those that are not: bisexual tattooed redheads

  8. Simone Janson

    Hello Eva,
    and yet I have always had the prejudice, such ladies would be blonde ... well ... But you're right, the possibility with the woman I had not thought so far. That would actually be creative ... but, beware, they would then have to do a sequel story .. Then comes the days ...
    By the way, nice relaunch of your site!

  9. Eva

    This is, of course, also a kind of target group approach - JvM is then only received by the bisexual red-haired applications, which are great to sleep on the designer sofa. There are certainly some of them in the industry of the future Werber starlettes ... but so creative is this behavior then for a hip advertising agency but not - but: is only the intern.

    And then the question remains: Maybe this great guy who "writes" the ad, in fact, a woman? ;-)

  10. Simone Janson

    @KEAL_Berlin the @eva_zils has the solution: type in d.Werbung is a woman tomorrow da d.Auflösung! At least be creative

  11. Holger Froese

    Tasteless, unserious job offers & those who are not: Bisexual t tattooed redhead #Business - Exciting contributionp9GLzH8

  12. WSS

    Jung van Matt - again wrong! via @SimoneJanson #JvM #fail

  13. WSS

    Tasteless, nasty job offers that are not a bisexual tattooed redhead Thanks to @sixtus & @sebastiank

  14. Volker Remy

    Tasteless, nasty job offers that are not a bisexual tattooed redhead Thanks to @sixtus & @sebastiank

  15. Liane Wolffgang

    Tasteless, dubious job offers & those that are not: Bisexual tattooed redhead: Via Mario Sixtu ...

  16. Competencepartner

    Tasteless, dubious job offers & those that are not: Bisexual tattooed redhead: ...

  17. Simone Janson

    Tasteless, nasty job offers that are not a bisexual tattooed redhead Thanks to @sixtus & @sebastiank

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