Jung von Matt deliberately plays with the advertising clichés. That could actually be quite funny. It is sad, however, that one believes that one can reach young, creative people with such mission statements.
Lifestyle is everything?
Does Jung von Matt really believe that people who want to be creatively realized go into the advertising to lead a lifestyle? Or am I perhaps too idealistic and people actually have such images in mind?
In any case, it is also deliberate misleading: for even if the text is totally exaggerated, it nevertheless cleverly cleans up the drudgery and exploitation that just young creative people are currently expecting in advertising.
Brevity is the soul of wit
Apart from the inhumane component, the idea is simply poorly implemented: bars around the font may be the last craze by design, but great read is different. Even with a comparatively long text.
If the text had been shorter, the reader would have had more pleasure, at least from this point of view ... But to pack the whole thing short and crisp, one of Jung von Matt was probably not creative enough - how?
Position display, which is none
And the days was given me by Sebastian Koch yet another job advertisement, which I found really scary: Coach Andreas Michael Gutekunst was looking for Networker. On closer examination, it turned out that it is actually not a job advertisement, but a coach on customer catch.
The worse and worse is the ad that somehow associates it with jobs. On the one hand by the language (part-time networker) and by the earning potential (income from 8000 Euro).
Networker read networker magazines
But Gutekunst has probably thought that until he realizes that they can not earn anything from him, he can quickly cheat away a coaching session.
If, by the way, someone wonders how he gets on the nonsense term Networker, the ad has been shown in the current issue of the Network Career magazine. And good art has probably been smartly combined: anyone who reads such a magazine must be a networker. Ah yes!
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