Why is it? Company hard to convince employees?
The extent of the need for specialists in the different markets is not to be answered at this point. Rather, we take a change of perspective. After all, the so-cited specialists have a completely different view on the subject:
For them, the lack of the other side is an oversupply. They are in the comfortable situation of choosing the best employer for them - from a wealth of companies who are looking for their attention. Why is it so hard for so many companies to convince job-seekers?
Expert deficit: Eruieren instead of speculating
Part of the answer to this question is certainly based on the fact that many companies do not know what offers or soft factors they can use to attract potential new employees. Wherever from - they often do not know or only insufficiently what the current staff thinks. Our proposed solution to the problem of “skills shortage”: investigate instead of speculate - in your own company.
The actual human capital that should be “managed” is in the minds of current employees. There are the wishes and expectations of the employer, which - if they are heard and taken seriously - make the employees happier and thus make the company more successful in the long term.
Satisfied employees are the best recruiters
Employee satisfaction is a recruiting engine, as satisfied employees will advertise their company: punctually via word-of-mouth propaganda or with greater reach via employers' evaluation platforms on the Internet.
But there is something more valuable in their minds. Your employees know where the strengths and weaknesses lie in the company itself and are sure to have suggestions for improvement. Most employees like to share this knowledge when they experience that their input is also heard and implemented.
5 tips for better talent management
So how is better talent management going? We have 5 tips for you on how to do that - because it's actually quite simple:
1. Take your feedback seriously
Inquire about what motivates your employees, what motivates them and what values they represent. With feedback management, you make the values of your employees a credible part of corporate culture.
By taking employee feedback seriously and professionally, you clearly show your appreciation to your team. Employees who feel valued and are able to identify with the company's values are more motivated, productive, and less likely to quit.
2. Use the experience and knowledge of your employees
The knowledge of your employees can even be a competitive advantage for your company. From compliments to complaints, your employees hear everything. Ask what customers (and non-customers) say
- during the sales process.
- for support calls.
- exchange or return of goods.
- on social media channels of the company or the personal social media accounts of the employees.
- in friends and acquaintances.
3. Ask purposefully
Ask your employees specific questions: Have you heard that one of our competitors is better at something than we are? What exactly does the competition do better? What are the customers complaining about with our products? And what are the most common complaints about the products of the competition?
Use a consolidated feedback software to integrate this knowledge into your competition analysis, regularly and consistently. You will be surprised at what your employees reveal when they simply report from their daily business.
4. Perform employee surveys
This is even a step further: Perform regular employee surveys.
Companies that take their employees' feedback seriously increase the quality of their products and services, and ultimately their profitability.
5. Put people and their knowledge at the center
The knowledge of your employees is an important asset. Professional Feedback Management unlocks this capital - for mutual benefit:
- Employees feel valued, their satisfaction increases
- Satisfied employees remain in the company and actively promote new colleagues
- They are more motivated and help the company by their knowledge to competitive advantages and thus to more success
- Successful companies are attractive employers, both for existing employees and for job-seeking professionals
So, if you focus on the human being and your knowledge in your company, then the skilled labor force will be history to you from now on.
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Do you already use employee feedback in your company? We would be delighted if you would like to discuss this exciting topic and are looking forward to your experience.
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