BIO | Sustainable feminine hygiene: online business with an eco heart


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Copyright: Picture material by Britta Wein.

Britta Wein presents the Lunapads brand in its online shop, a colorful, ecological reusable variant of the sterile white disposable sanitary napkin. The brand owner combines her 15-year expertise in layout printing for a beverage giant with her eco-awareness. BIO | Sustainable feminine hygiene: online business with an organic heart BIO | Sustainable feminine hygiene: online business with an eco heart


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Marie-Luise Mähler 70Marie-Luise Mähler worked for MTV, for example, or at the press conference of the German Embassy in Brussels.

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Specialization in packaging layout

After her training as a wholesale and foreign trade clerk, Britta Wein switched to graphics and specialized in the packaging layout. In 1998 she switched from the agency to the beverage giant Coca Cola. “At last I was traveling professionally in the direction that I enjoyed. There was also a lot of recognition there. ”

At the end of 2000, however, her production area was outsourced and the layout specialist ended up with the newly commissioned agency. “When the door was slammed, I realized: nothing is forever. There is no such thing as “the job for life”. I had to keep going even though I didn't want to go back to the agency world. ”

Time out in New York

In 2006 Britta Wein needed a break from the professional hamster wheel. She had lost her heart to the United States in adolescence. So she was drawn to New York for three months. “I lived in a shared apartment for the first time and just lived into the day.

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According to the motto: "I only act on my stomach." It's great when you can listen to your gut feeling. I realized that I don’t need all this materialism. ”

Business idea at the bus stop

This gut feeling was also the initial spark for independence. She happens to meet the Lunapads owner after a Bolgger event in Portland. ”She told me about her product and her“ Pads for Girls ”initiative, which supports women in Africa. That touched me very much ”.

Back in Germany, Britta Wein visited the homepage, tried the product range herself and carried out market research. In December 2011 she convinced herself in Vancouver of the production processes, costs and distribution formalities. "After that it was clear: I will do it."

Founding time, turnaround time

The foundation of 2012 coincided with a significant cut. Back pain turned out to be the result of nitrosative stress. The entrepreneur was forced to fundamentally change her old life. "Up until then I had worked permanently, slept too little, hardly had time to eat and did little sport."

A test for food intolerance finally forced a restart: “Things I had eaten every day suddenly had to be removed from the shopping list. I went to the supermarket, bought everything I was allowed to eat and found out that you can make something out of it. ”

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Digital nomadism in green

In the meantime Britta Wein has changed her life, lives again in a shared apartment, follows her inner compass, separates from "legacy issues" from her "previous life". Everything that is sustainable is allowed to stay: she cooks vegan and starts the day with green smoothies.

Yoga and running are part of the regular Wellness-Program. She has also discovered the meditation and remains true to her travel pleasure. That's why she has opted for the online business as well, because it works everywhere, as long as there is an internet connection. Only one service provider still has to take over storage and distribution.

Live with oneself

While the Lunapad brand is still in its infancy in Germany, the entrepreneur is working on a green overall concept. She talks enthusiastically about New York.

The former goal of an inspiring break in 2006 is now the venue for a top-class writing workshop. There she wants to create the basis for her writing project. Because she wants to write her lifestyle soon. “Basically it's about getting rich internally and living in harmony with yourself.”

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