The Greenshowroom at the Hotel Adlon wants to combine luxury and sustainability. As the latest craze we are presented with leather from specially cultivated organic salmon. With the ecological background knowledge, however, it is not so far: What makes the salmon to the bio salmon - misrepresentation.
The Austrian shoe designer Stefanie Stolitzka has created chucks made of deerskin, which are supposed to be really sustainable and healthy. Only the brine is not biodegradable, only recyclable. Because Stolitzka does not trust the organic soles. "There are no long-term studies and what does biodegradability bring if the sole disintegrates after half a year?"
Single pieces vs. mass products
She wants her pieces to be understood as individual pieces and to convey the concept behind each individual customer: "People should wear their shoes because they really care about it. Not because they are inn. "Therefore, they do not aim for a large market.
However, if a co-operation partner offers itself, it would also go into mass production. "The production is very time consuming," she says apologetically.
Men in High Heels - Statement for Women's Rights?
In the Mercedes Benz fashion week at the Brandenburg Gate, designer Marcel Ostertag finished his own show - in mini skirt and grime jacket from the current collection, pantyhose, high heels and colorful strands in the long, waving hair. It did not look ridiculous, but more elegant than many a model, as he skilfully walked along the catwalk.
The applause he received shows that such a picture is still unusual. When I go to the Walk a Mile in Her Shoes in Toronto, where men in the high-heels of their wives went out on the streets to demonstrate against violence against women, that is for me a quite political dimension. Speaking of violence against women - what does it say about high-heels now?
Of bottles and cunning Schlingerln
Mineral water maker Vöslauer was waiting with an innovation, which is now not quite so new, but is something I would really like from fashion: practical comfort.
Martin Eicher, responsible for export marketing at Vöslauer, did not even understand at the beginning that a bottle needed a carrying ring. The idea came to that Company 2008 because they wanted to support their customers Austrian Airlines, who wanted to hang the bottles in first class.
Meanwhile, the Pocket Ring, as the official name, but also established in everyday life: "The idea is very practical, for example, if you have books under the arms," Martin explains to me and reveals how the practical ring actually "clever Should be called "Schlingerl".
Rugs for dressing and celebrities
One of the highlights was the carpet fashion collection by German-Canadian Kirsten Korhani, this time under the motto Marlene Dietricht. I already wrote last year about their ingenious marketing idea of promoting your company's rugs through a rug fashion collection.
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