From the author:
Fascination Supply Chain Management
The world ofSCM is fascinating and magical in itself, because you can create a win-win situation through intelligent and clear analytical coordination of the possibilities of the individual supply chain participants.
Not one profit is the other's loss. The magic of the SCM lies in the truly common. Only through benefits for all does the common sense make sense.
Typical sales tools
By way of example, some typical tools of sales according to SCM ideas are mentioned, which actually create a common with the customer and thus new markets:
- Introduction of new products, which may also be taken over in commission (consignment). Thus, the sales risk does not just remain with the restaurateur.
- Distributing competing products of the competitors and substituting them with own products, so that a genuine additional sale of the supporting manufacturer is created.
- Promotional material, which also increases the awareness of the beverage and the beverage manufacturer.
- Provision of equipment and technical equipment so that additional sales can be made, involving a few deductibles to be paid by the host, such as maintenance and cleaning of the equipment, greatly reduced rents for the equipment or the like.
- Redemption guarantees and agreements of beverages that can not be sold, because summer festivals are very strongly dependent on the weather. In the case of redemption guarantees, however, deductibles are intended to encourage the host to proactively sell.
- Generally assumption of risk by the manufacturer in cases where the risk for the usually weaker capitalist host would mean much higher marginal costs than for the manufacturer. In addition, manufacturers can better pool and pool the risks.
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