Selling successfully with emotions: delight your customers {review}

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Successful selling lives of emotions. Customers want to be convinced and carried away. And that's best about feelings.

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By the way: You can find many more hand-picked reading recommendations in our section Editorial book tips.

Here writes for you:

Oliver Ibelshäuser 85Oliver Ibelshäuser is a journalist and owner of the editorial office Text und Vision.


How you and your offers stand out from the average

Because: With the purely factual situation sales success are usually not attainable. The well-known sales trainer, Ingo Vogel, who, many years ago, had to learn to not let the world of emotions out, shows how successful it is to successfully address customers and bring them to a close.

There is a whole simple rule to attract the attention of customers in the growing competition: Emotion. Create enthusiasm - for the product and also for the seller.

Ingo Vogel erläutert in seinem Buch “Verkaufs einfach emotional”, wie Sie herkömmliches Verkaufsbusiness in “emotionales Kundenmanagement übertragen”. Und zwar in allen Bereichen: Am Point of Sale, im Kundengespräch am Konferenztisch, am Telefon und sogar via Internet.

Authency is Trumph

With his practical guide author Vogel uses the research results of neuromarketing and psychology. You do not need to grab the bag of tricks to implement the tips.

Ganz im Gegenteil: Authentisch auftreten, Begeisterung für die eigene Sache und den Menschen zeigen, darum geht es. Was alle Top-Verkäufer vereint, ist die “wilde Entschlossenheit, den Abschluss wirklich machen zu wollen. Denn das ist, was zählt. Völlig fehl am Platz sind hier Bedenkenträger”.

Whoever is credible, wins

The book explains how you can program yourself step-by-step on success in order to transfer your own enthusiasm to the customer. Here already three very good tips in advance:

      • Werden Sie persönlich im Gespräch. Machen Sie den Kunden zu Ihrem “Freund”.
      • Conduct the conversation on open questions.
      • Become your own brand. Think about what makes you different from others. Clear this point.

Conclusion: Very useful sales guide, which clearly shows that it's all about emotions, not about prices and products. If you read the book, you will be top motivated to go into the next sales pitch.

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