Successfully set up for business punks: Make your own rules!

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What is the most important business building rule? Forget about networking, market gaps and selling. In his book, James Watt shows how it - or just because - becomes a successful company.

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Here writes for you: Damian Sicking has more than 25 years of experience as a specialist journalist and (chief) editor for or Profile

Forget mainstream tips


Instead of adhering to the traditional rules for successful business development, James Watt and Martin Dickie have made their own rules right from the start and thus raised the successful BrewDog Craft Beer Brewery.

The most important rule: Break all the rules. In his book, James Watt demonstrates how they have managed to become Britain's fastest growing brewery within a few years. Very interesting suggestions beyond the "mainstream" advice!

A business punk provokes the establishment


Because they did not find the beer that tasted of them, the two Scotch James Watt and Martin Dickie founded their own brewery in 2007, called it BrewDog and soon joined the British beer market.

Because quickly it turned out that the beer produced by Watt and Dickie not only tasted good to the founders themselves. Today is you Company BrewDog is a brewery that has a reputation far beyond the British borders, with its own bars in numerous major cities around the world.

Hunt motivation speakers to the devil


One of the founders, James Watt, has now published a book describing the principles he and his friend James Watt used to establish and establish the company. The book is titled "Business for Punks" and is just as unusual and unconventional as the beer they brew.

Even looking at the table of contents confirms this impression and so it goes on in the scrolling text. As Watt writes about motivational speakers: "These are all useless, money-hungry charlatans. You should burn them like witches. "

Networks is for idiots


Market gaps are also something that Watt does not like: "If anyone tells you to look for a gap in the market, then hunt him to hell. I have no idea why anyone should do such a dumb thing. This imaginary gap (...) is the fastest way to go. "

He also considers networks superfluous. Interview Watt: "Networks really are idiots, intoxicated by the illusion of their own significance. They feed their fragile egos with lukewarm canapés, cheap champagne, and the backs of their idiot colleagues. " So it continues merrily on a total of about 250 pages. Punk stop.

Create a first-class product!


Watts's book is distinguished not only by his pithy language from the usual guidebooks. Also in terms of content he throws some rule on the dunghill. Selling, for example, he considers superfluous. At least at the beginning.

First of all, he writes, it's about creating a truly first-rate, unique product or service: "You need to focus on doing something truly remarkable, something great, something people desperately want." Then the customers come by themselves.

A brutal book


Or the thing with mistakes, from which one should learn. Nonsense with sauce, says Watt: "Learning from mistakes is something for losers! To find solace in the fact that mistakes sometimes teach you something is the stupid logic used by lesser mortals to justify their own shortcomings. "Peng, who sits.

Conclusion: A brutally strong book! Linguistic as well as content a counterpoint to the usual advisory literature for founders. You do not have to share every opinion to enjoy this book. And one thing is also clear: you will not be stupid by reading. On the contrary. Therefore: Full score.

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  1. HEROL Consulting

    RT @BEGIS_GmbH: Successfully set up for business punks: Make your own rules! by Damian Sicking via BERUFEBILDER https: //t....

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    Successful Business Punks: Make Your Rules Yourself! Damian Sicking: How to ... - Highly recommended WDQPSAKaxT # Profession # Education

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    Successfully set up for business punks: Make your own rules! by Damian Sicking via BERUFEBILDER - Highly recommended D6VNKjS7D4


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