eCommerce. Electronic commerce on the Internet is becoming an increasingly important distribution channel for big and small Company, This book provides basic knowledge for building your successful online store and shows you step by step and practical examples of how to do it.
Which shop system is the right one?
Because the design of an online shop raises many questions in my new eBook Successful with online shops in detail. So everyone should ask themselves in the beginning: Which shop system is the right thing?
For example, if a rental shop is suitable, should you buy the system or even let it program yourself? Which provider is suitable for hosting and how do you find service providers who help you design and program?
In addition to these basics, the book also deals with numerous practical application questions: How to make a shop user-friendly in design and design - and, above all, in a way that customers also buy?
Of fundamental importance is the design of the product side: How do you have to shape them so that the customer finds the offer attractive?
Finally, many technical questions are also discussed: How do landing pages work, how does the payment process have to be designed so that the customer does not break it off and which electronic payment methods are there at all?
The BBC on the business model of Bookboon
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E-books are on the rise - as evidenced by the Danish e-book publisher Bookboon, which is portrayed here by the BBC. But how does the collaboration with Bookboon actually work and why as a reader can you download my texts for free?
For a long time, I had been looking for a simple and practical solution to make my texts available as e-books to my readers. Because e-books have the big advantage compared to the blog that you can read them offline on the mobile phone.
E-books cost time and money
The disadvantage, however, is that they are a lot of work: The texts do not just have to be put into a coherent text form, but also formatted and layouted.
This, in turn, causes great expense and expense. And in order to play it, I would have to offer the e-books again. This, in turn, would have created an even greater expenditure on technology:
Cost use Bill
For example, the installation of a secure online shop with a data protection lawful payment system and a download server. And at the latest the matter became critical. So no e-books for my readers?
A partner had to come here. And that was Bookboon. Bookboon.com is a subsidiary of Ventus Publishing, headquartered in Copenhagen, Denmark. Since its founding, 1988 has been the focus of Ventus Publishing's publication of educational books for students and business people.
Free download as an additional service
Since 2005 that sets Company with bookboon.com exclusively on free ebooks. Readers need to provide a few dates for download. The whole thing is financed by a small advertisement in the book. As a result, I also earn a few euros as an author for compiling and writing the texts.
But I have no further effort with it and you as a reader can now download my texts for free. And not only mine: Bookboon.com is active worldwide and offers a selection of 1000 e-books that users can download directly from the website.
The business model
The publisher currently records 10 million downloads annually. Its current headquarters has bookboon.com in London with additional offices in Copenhagen, Stockholm, Amsterdam and Munich.
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