I wrote this book together with the technical author Gabriele Frankemölle. Ms. Frankemölle is responsible for the technical descriptions - and I am responsible for everything related to the business start-up area, as legal and tax issues as well as marketing.
eCommerce on the up
While classic retailers are complaining about sales losses, e-commerce is booming with double-digit growth rates.
Its own online shop also offers start-up companies considerable profit opportunities as well as operators of a retail store who want to realize additional revenue through supraregional direct sales on the Internet.
Step by step to successful realization
This guidebook assists its readers in the realization of a successful Internet business from A to Z. Here you can easily understand what belongs to the founding and running of a business, how to configure and set up an online shop with shop to date, eBay and Co. and how to increase your sales with search engine optimization and marketing strategies.
The range of topics extends from founding your own shop to the professional marketing of any number Article comprehensive range. The comparison of common shop systems and their practical use takes up a lot of space.
Easy to digest
The comprehensible, practice-oriented introduction of technology by Ms. Frankemölle takes even beginners and inexperienced users without web design experience the fear of starting into e-business. In addition, my part provides support in tax, finance, online marketing and online law.
In easy-to-digest bites, the book shows, without any technical jargon, what you have to think about before you start, how to secure public grants and how to start and run a business at all.
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