Strong brand will be thanks to personal branding
It sounds like it was said, but there is more to it than that: "You may be a brand for me!" A saying that expresses that someone is remarkable, i.e. worthy of being remembered, possibly sometimes a bit strange.
Who as Company or product is a strong brand or has strong personal branding as a human, is usually also a strong customer magnet. A person who attracts customers.
The entrepreneur as a brand
The goal is given: to win many customers with strong purchasing power and to secure their success in the market over the long term. Marketing strategies for positioning companies in the marketplace are increasingly based on two pillars.
- First, it is - after the niche invention - a precise target group definition. Focused on them, the company is implemented as a brand.
- On the other hand, the entrepreneur himself is stylized as an expert on the brand (= personal branding).
6 Tips for Optimal Personal Branding
But how does a company become a brand and thus successful? 6 Tips for Successful Companies:
1. To be found as a personal brand of customers
With personal branding, people develop into brands. Personal branding expands its potential and strengthens its value. One person is always in the foreground here. This can be the owner, entrepreneur or managing director. On the other hand, there is the product brand or the company that embodies this brand.
Both are usually strongly interwoven. If the entrepreneur is perceived as a personnel brand, its effect is also transferred to the company. If the company is thus perceived as a strong brand, this also transfers to the products and services offered there.
2. As a brand, attract customers
As a result, this interaction is usually very quickly noticeable, even with sales opportunities and sales. If the product or company / entrepreneur is “stored” as a brand in the awareness of potential customers, the company no longer has to look for customers, but is more easily found by them. This pull is particularly strong when the company is well positioned and the target group is accordingly correctly defined.
3. Branding in the industry or niche?
Where do I want to position my company? The offer can appeal to a whole industry or to a niche. Here you can reach the masses, there only a small group. This is where the danger lies. Addressing an entire industry can make it difficult to attract new customers and position yourself as a brand or expert.
However, if marketing is aimed at a precisely selected target group or so-called niche, it will be easier to generate many new prospects. Companies that are personally managed and in which a person should be placed as a “brand” particularly benefit from such a strategy.
4. Calculate with the purchasing power of the brand
For a good start, it is advisable to position yourself in a well-defined niche right from the start. If the general public need not be addressed, marketing and sales strategies can be implemented much easier.
In addition, one's own target group can be limited according to their purchasing power. Just as many specialists decide to only work with private patients, as a company or self-employed person, you can also find a niche in which a certain price for a service or product is paid.
5. Allrounders have little chance of personal branding
The activity of a business coach is also a good example. This area of service is broad. Accordingly, many trainers make the mistake and go with a whole bookstore on the market. That can not work. An entrepreneur looking for advice will not look for a business coach.
He is looking for a solution to his specific problem, e.g. B. New customer acquisition, leadership, online marketing, etc. He will look for an expert who specializes in this. Even a landing page that advertises with a name and the addition "Your expert for happy and motivated employees" can be the decisive factor in contacting this coach. The more specifically the target group is selected, the better the positioning will be.
6. Lack of personal positioning prevents success
For many companies, sales are just enough to survive. Even marketing efforts bring little response, lack of awareness of the target audience and positioning is only vague.
In a time when sales and marketing - offline and especially online - are subject to new laws, this finding is especially painful for affected companies. A targeted positioning from the beginning would have led to more success and recognition.
Conclusion: Target groups and marketing have to cover each other
Once companies have clearly defined their target audience, marketing will become more effective. Who knows who he addresses with his offer, also recognizes about which problem, what goals and wishes you have to pick up the interested parties.
Anyone who knows exactly where their target audience is, how they think and what they do, can better target the right marketing channels to place themselves and their offer as a brand.
More knowledge - PDF download, eCourse on demand or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.
Read customer feedback and buy a book on this topic at a discount: Do you like this text and want to read more information about it? Buy the right book including this text, buy it here in two languages, as a member even with a 20 percent discount. Would you like to take a look at the book first? You can do this by previewing the book look at and then purchase on the book page.
German edition: ISBN 9783965963320
English version: ISBN 9783965963337 (Translation notice)
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).