Blessing and curse at the same time
The Internet has increasingly taken over our work: we surf, email, chat. We use social networking platforms for our social contacts. We blog and read blogs for our entertainment. And live out our fantasies in virtual worlds. In other words, the Internet is taking up more and more parts of our private lives.
It can be nice. In this way, the Internet gives us the opportunity to find and maintain contact with distant people. It helps us to find friends long past or to exchange ideas with people all over the world on a specific topic. And last but not least, it also allows us to do our work faster, better and more efficiently.
Self-determination on the advance
The fact is: With a stronger orientation towards fully result-oriented work environments, more and more of us can decide when, how long in a row, with which breaks and from which location we want to work.
If the clearly recognizable trend towards the value of “more” family continues, this possibility will not only be welcomed, it will be demanded. The market situation will favor and accelerate this development. In production plants or in healthcare, however, these ideas find their system-related limits.
Pathetic situation, prison dilemma or approach?
But the internet and digital work also pose problems: On the one hand, the colorful web is also seductive, because studies from perception research show that the human brain is actually not made for the internet. Because we have to painstakingly differentiate between what is virtual and what is not. The reason for this is that virtuality is perceived as real, because like the reality itself, it is only constructed from the perception of our senses.
And that is exactly why the Internet can also become dangerous - namely when we can no longer differentiate between reality and the virtual world. If us eMail-Contacts and chat partners suddenly become more important than real friends and we go away less often because we prefer to sit in front of the computer. Or if we prefer to act in Second Life because everything there seems better, nicer and simpler to us than the complex, difficult and sometimes unsightly reality. Say: if we make ourselves really comfortable with the computer.
Your own workforce as a brand
If everyone involved recognizes their situation, but is not ready or able to change or adapt, we stand still. If those involved recognize the chances of this development, the potential for something arises that one could call a win-win situation with a clear conscience.
On the one hand, namely that of the employer or employer, it is primarily a matter of reducing prejudices against freelance workers of all kinds. Starting from the frequently heard argument that who is on the road as a freelancer is too bad for a permanent job to non-reflected cost arguments , On the provider side, it is particularly marketing on its own behalf and for its own person. Your own person becomes a brand.
For the providers of labor, this means: 3 requirements
In this way, the Internet also places a number of demands on individuals. Basically there are 3 points that are necessary:
1. Willingness and ability to change
One thing can not be done without the other. In principle, there are hardly any explanatory words. Anyone who is not willing and able to change his / her situation, his / her activity, if necessary, his / her place of work and work, to constantly learn and to re-invent himself and reinvent himself regularly will not be able to recognize the opportunities , Point.
2. Self-motivation and frustration tolerance
Motivation can never come from the outside. Anyone who is able to motivate oneself and successfully process setbacks from the required trial and error processes or the hours without fees is the best prerequisites in every respect - both professionally and in everyday life. The long-term view must clearly stand before the rapid and short-term success.
3. Confidence and perseverance
Self-awareness is also noticeable, especially in pricing. Price reductions only for the purpose of getting the surcharge, help only in the short term. Quality still has its price.
Whoever starts the price spiral downwards will probably have to bring some money with him, if he wants to have an order. And the client is skeptical at the same time whether he can expect a significant quality for this price at all.
The solution to the problem: face the curse
So what to do? Switch off the computer, just go outside, just live and work where you are? Certainly better than getting tangled in the vastness of the Internet. But restricting yourself to the local conditions and just being content with what is there is a real step backwards, highly conservative and comfortable. At a time when we have to be constantly mobile and flexible due to work, it would be stupid not to use the opportunities that the Internet offers.
Because no other medium offers us the opportunity to maintain contacts and close interpersonal relationships even over a greater distance and thus to work together productively. Because that is the real opportunity that the Internet offers us: We no longer have to limit ourselves to the circumstances of our workplace and place of residence, but have practically the whole world at our disposal.
Use progress for a better working life
This is real progress, because you can only use it if you interlink the Internet with real life: Because, for example, contacts on the Internet cannot be a substitute for meeting people in reality.
But they can be the springboard to visit other people, network with them and start joint projects - no problem in the age of low-cost airlines, carpooling centers and saver fares on the railways. The internet can be the springboard for sharing creative ideas and collaborating with other people around the world. Provided, of course, that you don't make yourself comfortable in front of the computer.
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German edition: ISBN 9783965963580
English version: ISBN 9783965963597 (Translation notice)
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