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Text comes from the book: “The Trillion Dollar Coach: Bill Campbell, the man behind the success stories of Silicon Valley” (2020), published by Münchener Verlagsgruppe (MVG), reprinted with the kind permission of the publisher.

Here writes for you:

Eric Schmidt is, among other things, ex-CEO of Google. Schmidt was initially CEO and from 2011 to 2015 Executive Chair at Google. As part of the restructuring of Google, Schmidt then moved to Alphabet Inc. as Executive Chairman.

Silicon Valley's secrets of success: Inspiring Steve Jobs and other insider tips

How do you become successful in Silicon Valley? What made companies like Google what they are today? And how do you inspire people like Steve Jobs? An insider overview.

Technology industry heroes

Gathered on a warm April day of 2016
on the Sacred Heart School football field in the heart of the
Californian town of Atherton, California, a huge one
Mourners for William Vincent Campbell Jr. to give final conduct after he died of cancer at the age of seventy-five. Bill Campbell has had since he
Moved to the American West in 1983, played a decisive role in the success of Apple, Google, Intuit and numerous other companies.

To pretend he was in the
Technology industry's greatest respect would be gross
Understatement - "love" is better than that. Among the guests that day were the top representatives of the industry gathered in droves: Larry Page, Sergey Brin, Mark Zuckerberg, Sheryl Sandberg, Tim Cook, Jeff Bezos, Mary Meeker, John Doerr,
Ruth Porat, Scott Cook, Brad Smith, Ben Horowitz and Marc
Andreessen, to name just a few. Such a concentrated pioneering spirit and so much power is seldom encountered - at least in Silicon Valley.

From quirky startup to most valuable company in the world

We sat among the mourners and talked in hushed tones,
while the sun gently shines down on us and one
formed a strange contrast to the depressed mood. In
We had worked closely with Bill in the years that I was CEO of Google. Bill had been our coach. We met every one or two weeks to talk about the various challenges that the development of the company posed to us. He accompanied us - mostly behind the scenes - as individuals and
as a team on the way, the Google from the quirky start-up
led to one of the most valuable companies and brands in the world
hat.

It is possible that many things would have turned out differently if Bill had us
not helped. We called him our coach, but also our friend, and in this we hardly differed from the rest of the mourners. As we learned later, many thought of it
them - and there were more than a thousand guests - Bill even for
her best friend. So who of all these best friends
would have the honor of giving a speech on our coach?
Which high-tech luminary would come to the desk?

The champion from Homestead

When Bill Campbell first came to California was
he was already in his early 40s. He had only a few business careers
Struck years earlier. But what he did in Silicon Valley
was a multiple of what any other 75-year-old was doing
End of a long working life could have shown. Nice
as a child, Bill had been an ambitious and bright head. He
grew up in the steel industry-dominated town of Homestead in western Pennsylvania, where his father was a PE teacher
was in the local high school and worked in the steel mill on the side.

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Bill was a good and hardworking student. He was also clever:
In April 1955 he wrote one Article for the school newspaper, in
which he reminded his classmates that "there is nothing more important for later life" than good grades. “Who in school
strolling around, misses out on important chances of success. «That was
in his freshman year of high school.

It depends on the right attitude

In the fall of 1958, Bill left his home to study at Columbia University in Manhattan. He'd become a football star in high school. He was there with his 1,77
Meters and 75 kilograms (even if he was registered with 82 kilograms) externally not at all the type - even for the conditions at the time, as a football player not yet the colossi of
were today. With his enthusiasm and his intelligent
Game he earned the respect of coaches and teammates.
He spent his senior year in high school - now as a
Team captain - practically every minute of the game as a linebacker
in defense or as a lineman (guard) in the offense on the
Matchfield. He helped his team to the only championship title in the
Ivy League in Columbia history and earned it
as one of the best players in the entire league, the All-Ivy Honors.

The then coach with the beautiful name Buff Donelli attested him a "significant role" in winning the title. “He would be
1,87 meters tall and he would weigh 102 kilograms and than
To compete pro, he would be the best lineman the league has ever seen - a ball of fire. But he's small and weighs just 75 kilograms. You don't even find it in college football
such little guards. Usually you can with small players
don't play football. The right attitude is usually
not enough. A coach depends on the right attitude, but also on the right players. "
Bill's attitude, of course, was that it all came down to the team. The
He attributed the team's success to the fact that »the players
pulled together and had experienced leadership «.

From taxi driver to millionaire

Bill didn't have a lot of money, so he financed his studies
at Columbia not least by driving a taxi. He learned that
Know the city so well that he would later often argue with his long-time chauffeur and friend Scotty Kramer about the best route. When it came to navigating New York
you didn't question the coach, says Kramer.

After graduating in economics in 1962 and
Bill left Columbia and received a Masters in teaching in 1964
went north to become assistant coach on the football team at Boston College. Bill was an excellent one
Coach and quickly made a name for himself in football circles. When he left Columbia, his alma mater,
received the offer to return as head coach, he said
to. The Columbia was miserable in football, but it was
Feelings of connectedness led him back to life
Manhattan.

According to Jim Rudgers, a fellow coach at the time, you had
Bill, who was considered one of the best assistant coaches in the country, one
Offered a coaching position under Joe Paterno at Penn State before "following his heart" to Columbia
returned. Paterno was one of the top coaches in the country at the time and one can speculate that Bill had a steep career as
Coach would have expected he would have gone to the Nittany Lions.
This text might not be a text about the Silicon Valley,
but become college football legend Bill Campbell.
And then you might not have trouble getting into that
popular search engines get masses of information about him
Find!

As a trainer to burnout

Coaching talent or not, Bill's return to Columbia didn't turn into a success story. Even the prerequisites were anything but promising: a shabby training ground, only a 30-minute walk from the campus
Bus ride in the afternoon to reach an administration,
that cared little about football, and a city
in general decline. The Lions won during Bills
Tenure only twelve games and lost forty-one. His
The most promising season was that of 1978, when the team with a
Starting balance of three wins, one defeat and one draw went into the race, but then in the Giants Stadium of
the (physically and numerically) far superior team of
Rutgers University was crushed 69-0. in the
A year later, Bill finally made the decision to become a coach
to lay down; the season he had started, he still led to the end, but
that's it then.

During his time at Columbia, Bill had worked so hard that he ended up with only one hospital stay
necessary recovery. Especially recruiting new ones
Player demanded a lot from him. Later he said he was with me
Have to speak to a hundred possible candidates in order to be able to persuade at least twenty-five of them to join the team
get. “That's how I drove after my work-out at 16.30pm
to Albany and back that evening, or to Scranton and back, just to see me the next morning
was back in the office on time. "

Too much compassion as a success factor for business

Nevertheless, he did not fail in the end due to a lack of qualifications
Player. Rather, he himself made too much sympathy for it
responsible. “There is something [as a football coach]
needs and which I would describe as unemotional severity,
and I don't think I have it. You are allowed to
don't stop with feelings. You have to be everyone all the time
drive more power and to a certain extent be deaf to feelings. You swap players at random, replace older ones with
younger and so on. That's the game: Survival of the fittest. The best players start. I always liked that
heavy. It was important to me that the guys understood what we were doing.
I was probably just not hardy enough. "

Bill's view that it takes a dose of numbness to be successful as a football coach may have been correct. In the business world, of all things, is crystallizing
Compassion is increasingly emerging as a success factor that cannot be neglected.
And so was Bill, who couldn't help but everyone
to be treated with compassion, because in the end, too, many times more successful in the business world than on the football field.
Let's run it
His football career was over. The 39-year-old took
a job at the advertising agency J. Walter Thompson. His first client was Kraft in Chicago. A few months later he went back to the east coast to work for Kodak. He threw himself
with his usual passion for the job and impressed his clients in Rochester, New York, with his knowledge and analytical skills to such an extent that they made him
quickly poached from the advertising agency.

Wild Wild West

Bill quickly made a career at Kodak: in 1983 he was already head of the division in London
Consumer products for the European market. At the start
when he was looking for a job in 1979, one of his Columbia football buddies introduced him to John Sculley,
who was working in a leading position for PepsiCo at the time and him
offered a job but refused to accept it. As Sculley in 1983
went to Silicon Valley to become Apple's CEO, he chose
shortly afterwards Bill's number. Would he be ready, Kodak
To turn his back and with his young family - he married Roberta Spagnola, the director of the Columbia dormitory in 1976 - to move west to work for Apple?

"My many years as a sleepy football coach had set me back in my career," Bill later said.
“My feeling told me that this history would last forever
linger and reset myself to my colleagues. The ›Wild West‹, with its greater appreciation of individual performance, would offer me the chance to quickly get into
to move up the management level. «8
And indeed he advanced
quickly. After just nine months at Apple, he was promoted to vice president of sales and marketing, entrusting
directing the launch of the long-awaited Macintosh - Apple's new computer that would replace the Apple II as the company's flagship product.

Inspire Steve Jobs once

The company relied on one to start the campaign
Bang effect: It bought a slot for a commercial
during the Super Bowl on January 22, 1984 in Tampa, Florida. When the spot was finished, Bill and his people posted it to the
Apple co-founder Steve Jobs. Alluding to George
Orwell's novel 1984 shows a young woman running through a dark corridor, followed by guards.
until she reaches a room where hundreds of bald heads
People in tattered clothes stare at a big screen like zombies and hear the booming voice of the great one
Follow brother. Screaming, she throws a huge sledgehammer at the screen, which then explodes. In the credits
they say the Apple Macintosh will show us »why 1984
not like 1984 will be «. *

Steve was delighted, as was E. Floyd Kvamme, Bill's former
Boss. Bill himself was thrilled. Ten days before the game, they presented the spot to the Apple board.
The board members were anything but enthusiastic. They found it terrible - too expensive and too controversial. They wanted to know whether the slot could be sold on to another advertiser. Was it too late to still
to get out of the number? A few days later, Bill and Floyd learned from an Apple sales manager that she had found a buyer for the slot. "What are we supposed to do with you?"
Do your opinion? ”Floyd asked Bill. And he replied: Fuck
it! Let's run it - "Fuck it, we'll show it!"

They did not reveal to the board or other senior executives that there was a prospective buyer
for the slot and showed the spot. He was
not just the most popular Super Bowl commercial, but one of the most famous commercials of all time and ushering in an era
one in which the Super Bowl commercials became as important as the games themselves. A Los Angeles Times columnist called it the "only good commercial ever played on
Super Bowl was shown «.9
Not bad for a "sleepy football coach" barely five years after his last season.

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