Success through Rhetoric: Good Speech - 4 maxims



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Doctors do not learn it during their studies, managers are more intuitive users and even many ProfessorIn spite of lectures, they hold the effective speech for a foreign country. Quality rhetoric is still a foreign word for many.

Success through Rhetoric: Good Speech - 4 maxims speech

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Performance alone is not enough

Overview

This is especially so in Germany, where a technology-oriented, engineering-driven, service-disciplined nation was educated in the belief that core performance must be just enough to make a career and earn economic victories.

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The fact that you have to convince other people through speech and talk was completely unknown to the trainers in school, crafts and studies and is mostly still today. But now there is no more success in the speech.

The fear of talking before others

Overview

"Talking" is not that difficult for many. That's how you grew up, talking in a small circle. You can look each other in the eye, get linguistically feedback and if you get stuck, one of the interlocutors gladly takes over the communication. Exercise since the beginning of the language, spatial proximity, small group of people and the reciprocity of the exchange make us reasonably safe.

But as soon as the round gets bigger and this has to be "talked about" because it inevitably leads to the apparent monologue, many stumble on the path of insecurity or half refusal. Embarrassing.

Symbiosis with the listeners

Overview

But speakers and listeners work on a mutualist symbiosis of collaboration. A speech is always about cooperation = the trend word of the future. The speaker helps the listener with his performance as the listener helps by reaction the speaker.

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By offering information, entertainment and emotional-emotional contact, the presenter not only wants to work, but also promotes one's reputation and reputation.

The 4 maxims of a speech

Overview

The English philosopher Paul Grice formulated communication maxims, which can be read like a guide for the basic development of a speech:

  1. Maxime of Quantity: Be at least as informative as is necessary for the acknowledged purpose of the speech. Do not make them more informative than necessary.
  2. The maxim of quality: Try to be true and say nothing that you think is wrong. Do not say anything for which you have no sufficient clues.
  3. Maxime of relevance: Say nothing that does not belong to the topic and does not change the subject.
  4. Maxime of Style: Avoid ambiguity, ambiguity, unnecessary prolixity and disorder.

Learn the packaging art of speech

Overview

Already that is missing in many trainings because the speech-handicraft does not stand in the job profiles. The result is too many PowerPoint presentations that do not hold any of these points. If one wants to create an effective speech performance from these basic rules, it is important to learn the art of packaging the speech. A. Busch already formulated this in his booklet "Speeches and Toasts" 1899:

"So the art of talking can be acquired, that's for sure. But here, as in many other things, exercise alone does not do the trick. But it also requires specific instructions, rules and hints that you have to pay attention to to become a successful speaker. "

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