Success through rhetoric: Bad speeches do not have to be

Work well, plant 500 trees!  do the workwelt more humane and ecological and donate - Certified - Income for afforestation. When Book publisher Best of HR –® with a unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions) continue. Of the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WORLD, Wikipedia .
Text comes from: Speak to Lead: Wie man Ideen, Visionen oder einfach nur die Wahrheit verkauft (2015) of Malte W. Wilkes, published by BusinessVillage Verlag, Reprints by friendly permission of the publisher.
Copyright:  Artwork created as part of a free collaboration with Shutterstock. ,

Whoever is silent is lonely, who speaks, sometimes also - at least in retrospect. Nevertheless, the communication with others, the presentation, the speech and the lecture with statement and effect are now the career factor par excellence. Warmduscher

Here writes for you:


Malte W. Wilkes painted-w-wilkesMalte W. Wilkes is honorary president of the Federal Association of German Business Advisors.


From the author:




Poor performance exposes lack of knowledge

And yet, in speeches and lectures one sees a comprehensive dilettantism as if this admonition had not existed from well over 100 years ago:

  1. Entrepreneurs and managers turn to their canvas PowerPoint, read, and turn their backs on the audience
  2. They have built their PowerPoint as hand-out-read PPT and not as an addition to the speaker
  3. They begin with a sentence of eras, an unmistakable sign that they have never thought, rehearsed, or memorized their beginning
  4. They knead their hands or have these in their pockets. Some also play with a microphone, ball-point pen or key-collar - so that the listener as a spectator also clearly sees the subliminal excitement
  5. They do not rarely speak too quickly - and do not correct themselves
  6. Self-observation during the speech is missing
  7. They overwhelm the listener with a convolute of abstract data, which he already forgets to forget
  8. Speakers work out the speech-time, not for the speech success

The fear of talking before others

“Talking” is not that difficult for many. That's how you grew up, in a small group conversation. You can look each other in the eye, get linguistic feedback and if you get stuck one of the conversation partners is happy to take over the communication. Practice since the beginning of the language, proximity, small group of people and the reciprocity of exchange make us reasonably certain.

But as soon as the group gets bigger and has to lead to “talk” because it inevitably leads to the apparent monologue, many stumble on the path of uncertainty or half refusal. Embarrassing.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Why people prefer to speak before their own dog

Perhaps most of them prefer to make a speech to their own dog than to the neighbor, their colleagues or the customer. This poses the following questions:

  • Why is it difficult for public speaking?
  • What is good speech at all and what is a good speech? How should one lead this way: as an entrepreneur and manager the employees, customers, suppliers, investors, creditors or journalists?
  • As a physician patient or health-oriented?
  • As a teacher or Professor Pupils, students or congress participants ...?
  • How can we make a speech that should lead people spiritually, if one does not have the craft of speech in the profession?

No warm-ups from politics and the USA

Whoever wants to lead has to signal trust. The majority of the listeners have a great mistrust to corporate word, management talk, perseverance slogans, or American comedy-like speeches. Geert Hofstede is a Dutch sociologist and developed a model of intercultural communication.

He refuted that management can be practiced uniformly worldwide. Cultural differences lead more often to conflicts than to synergies. American management theories are limited to other cultures, as Americanized speeches are not only helpful. Who wants to copy speech techniques must rather seek European role models.

The mistrust of Worthwels

Definitely. People always want openness and honesty, even with difficult messages. They do not want to be lied to, not even by obscuring the truth. John J. Mearsheimer is Professor Political Science at the University of Chicago. Within international relations he deals with the value of untruth.

While there are many political lies between states, the “Company"Military" attaches great importance to honesty within one's own circle, because it is crucial for the success of the fight ". Speakers should not copy the political speech, but think about the internal cooperative success. Anyone who does not heed all of this speaks as a somehow speaker. For the latrine.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Catch somewhere: In self-representation

But somewhere you have to start moving forward. The best with a self-image So, finally, every small Redeperformance begins. Every profession is confronted with it in life. At seminars, in meetings, with the presentation in the colleagues circle, when one starts a job again or at customers.

“By the way, my name is Reiner Runkel”, “Hello, I'm Helga-Irmgard, you could call me Irmi”, “What should I say now?” - Anyone who has ever experienced a round of self-presentations - for example at the beginning of a seminar or at the first presentation in the company - is often amazed at the type of presentations. This speech is easy to prepare, because you know each other better than some other topic that you have to speak about.

More knowledge - PDF download, eCourse on demand or personal advice

Offline download: Download this text as PDF -  Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now

Read customer feedback and buy a book on this topic at a discount: Do you like this text and want to read more information about it? Buy the right book including this text, buy it here in two languages, as a member even with a 20 percent discount. Would you like to take a look at the book first? You can do this by previewing the book look at and then purchase on the book page.

German edition: ISBN 9783965961425

7,99  Buy directly

English version: ISBN 9783965961432 (Translation notice)

7,99  Buy directly

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Thomas Eggert

    Success through rhetoric - Part 2: Speaking for the Latrine does not have to be via PROFESSIONALS - Exciting contributionZl45jHCkPX

  2. firm-job

    Erfolg durch Rhetorik – Teil 2: Reden für die Latrine muss nicht sein: Wer schweigt, ist einsam, wer redet, ma… - Exciting contributionWIMIq7qffM

  3. Competencepartner

    Erfolg durch Rhetorik – Teil 2: Reden für die Latrine muss nicht sein: Wer schweigt, ist einsa… - Exciting contributionY9hrYI4uCz #Profile #Production

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.