Success through rhetoric: Bad speeches do not have to be



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Reprint: This text is from the book "Speak to Lead: Wie man Ideen, Visionen oder einfach nur die Wahrheit verkauft (2015)" by Malte W. Wilkes, published at BusinessVillage Verlag, and was left to us for reprint.
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Whoever is silent is lonely, who speaks, sometimes also - at least in retrospect. Nevertheless, the communication with others, the presentation, the speech and the lecture with statement and effect are now the career factor par excellence. Success through rhetoric: Bad speeches do not have to be a warm shower

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Here writes for you: Malte W. Wilkes is honorary president of the Federal Association of German Business Advisors. Profile

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Poor performance exposes lack of knowledge

Overview

And yet, in speeches and lectures one sees a comprehensive dilettantism as if this admonition had not existed from well over 100 years ago:

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  1. Entrepreneurs and managers turn to their canvas PowerPoint, read, and turn their backs on the audience
  2. They have built their PowerPoint as hand-out-read PPT and not as an addition to the speaker
  3. They begin with a sentence of eras, an unmistakable sign that they have never thought, rehearsed, or memorized their beginning
  4. They knead their hands or have these in their pockets. Some also play with a microphone, ball-point pen or key-collar - so that the listener as a spectator also clearly sees the subliminal excitement
  5. They do not rarely speak too quickly - and do not correct themselves
  6. Self-observation during the speech is missing
  7. They overwhelm the listener with a convolute of abstract data, which he already forgets to forget
  8. Speakers work out the speech-time, not for the speech success

The fear of talking before others

Overview

"Talking" is not that difficult for many. That's how you grew up, talking in a small circle. You can look each other in the eye, get linguistically feedback and if you get stuck, one of the interlocutors gladly takes over the communication. Exercise since the beginning of the language, spatial proximity, small group of people and the reciprocity of the exchange make us reasonably safe.

But as soon as the round gets bigger and this has to be "talked about" because it inevitably leads to the apparent monologue, many stumble on the path of insecurity or half refusal. Embarrassing.

Why people prefer to speak before their own dog

Overview

Perhaps most of them prefer to make a speech to their own dog than to the neighbor, their colleagues or the customer. This poses the following questions:

  • Why is it difficult for public speaking?
  • What is good speech at all and what is a good speech? How should one lead this way: as an entrepreneur and manager the employees, customers, suppliers, investors, creditors or journalists?
  • As a physician patient or health-oriented?
  • As a teacher or Professor Pupils, students or congress participants ...?
  • How can we make a speech that should lead people spiritually, if one does not have the craft of speech in the profession?

No warm-ups from politics and the USA

Overview

Whoever wants to lead has to signal trust. The majority of the listeners have a great mistrust to corporate word, management talk, perseverance slogans, or American comedy-like speeches. Geert Hofstede is a Dutch sociologist and developed a model of intercultural communication.

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He refuted that management can be practiced uniformly worldwide. Cultural differences lead more often to conflicts than to synergies. American management theories are limited to other cultures, as Americanized speeches are not only helpful. Who wants to copy speech techniques must rather seek European role models.

The mistrust of Worthwels

Overview

Definitely. People always want openness and honesty, even with difficult messages. They do not want to be lied to, not even by obscuring the truth. John J. Mearsheimer is Professor Political Science at the University of Chicago. Within international relations he deals with the value of untruth.

While there are many political lies between states, theCompany"Military" put the utmost importance on honesty within their own circles, because it is decisive for the success of the fight ". So speakers should not copy the political speech, but think about the internal cooperative success. Who does not heed all this, speaks as an arbitrary speaker. For the latrine.

Catch somewhere: In self-representation

Overview

But somewhere you have to start moving forward. The best with a self-image So, finally, every small Redeperformance begins. Every profession is confronted with it in life. At seminars, in meetings, with the presentation in the colleagues circle, when one starts a job again or at customers.

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"By the way, my name is Reiner Runkel", "hello I am the Helga Irmgard, you could call me Irmi", "what should I say now?" - who once experienced a round of self-image - for example, at the beginning of a seminar or at the first presentation in the company - usually amazed not bad about the nature of the presentations. This speech is easy to prepare, because you know each other better than many other topics that you have to talk about.


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