11 success factors for small and medium-sized companies: Do it yourself instead of consulting

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This time a book tailored to small and medium-sized businesses. For those who can not and do not want to hire a consultant team for every question. On the companies, who want to set up professionally from the bakery to the IT-Forge. A book published by the "Offensive Mittelstand".

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Here writes for you: Wolfgang Hanfstein is co-founder and chief editor of Managementbuch.de, the leading bookstore for executives, entrepreneurs and self-employed persons. Profile

Quick check for SMEs


This is about 100% of German companies. More specifically, 99,7% of all German companies. It is about SMEs, small and medium-sized enterprises. Under 50 million sales, among 500 employees.

In the media, however, the 0,3% of the other companies are usually mentioned. Although SMEs generate about 60% of all jobs subject to social insurance and generate almost 40% of sales.

Do not make consultants


Most of these companies can not afford to hire expensive consultants for any question. In this respect, the same applies to company management: self-making.

With the book "Corporate Management for the Mittelstand", which is published by the "Offensive Mittelstand", now managers and entrepreneurs find a guide, their operation on the eleven essential Success Factors to light up.

Review your own strategy


Small and medium-sized companies are characterized by the fact that there was usually a founder with an idea and the courage to implement it. As a result, the company grows around the orders, gets bigger - and confusing.

And the threats are also increasing. That is why it is important to make a cut again and again and put the company to the test.

Eleven factors show where the hare is in the pepper


Eleven factors have filtered out the makers of the "offensive middle class", with which the orientation of the company can be examined.

The eleven factors are briefly described, their significance for the companies is clarified and the most important methods are presented. Practical tips and checklists to make the book an excellent tool.

The eleven success factors at a glance


  1. Strategy: From the gut feeling to the systematic use of resources: "This is our specific path, we want that and that makes us successful".
  2. Liquidity: This ensures the company's ability to pay. The presentation of the key ratios (liquidity 1 and 2 grades)
  3. Risk assessment: Establishing companies and leading them into the future always means taking risks. The systematic risk assessment helps to keep the risks under control.
  4. Leadership: Even from an employee, "leadership" is a topic that never breaks. The authors show how the basic conditions must be created so that the employees can also co-operate.
  5. Customer service: Every business stands and falls with the acceptance of the service at the customer. Parameters that are subject to constant change. Here the methods are presented to bind customers in the long term.
  6. Organisation: Is the company set up so that all processes run smoothly? Do all the working conditions they need to be good?
  7. Corporate culture: This chapter provides important impulses for the design of a productive corporate culture. This is a factor that plays a part in the co-operation and achievement of objectives.
  8. Personal development: Even in small companies it is hardly enough to look for personnel when the others are no longer able to do the job. The authors show how personnel development can and should be systematically operated.
  9. processes: Do all employees know what they are doing? Will the work be handed over so that the others can work seamlessly? Optimal process control helps to reduce inventory levels as well as increase customer satisfaction.
  10. Procurement: There is not only profit in purchasing. In purchasing, the quality of the products is also decided. This is why the systematic view of the whole process is also helpful.
  11. Innovation: It must and can not always be the iPad. But if you want to be successful in the market tomorrow, you have to make innovation a top priority.

The big picture in view


All eleven success factors are presented precisely on a few pages. And in such a way, entrepreneurs and executives quickly recognize where the hare is in the pepper. In addition, the authors show which next steps can be initiated quickly.

Of course there are meters of textbooks for all the factors described here. But it is precisely in the conciseness and brevity that the advantage of "corporate management for small and medium-sized companies" lies. This is the only way to get an overview of all the essential factors and to quickly determine where action is needed.



Rating "valuable", because "corporate management for SMEs" addresses exactly the conditions of SMEs and its very good structure quickly promulgated important findings.

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  2. Holger Froese

    11 success factors for small and medium-sized companies: Do it yourself instead of consulting #Business

  3. Liane Wolffgang

    11 Success Factors for Small & Medium-Sized Enterprises: Self-help Instead of Consultants: Management ...


    11 Success Factors for Small & Medium-Sized Enterprises: Self-help instead of consultants

  5. Simone Janson

    11 Success Factors for Small & Medium-Sized Enterprises: Self-help instead of consultants

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