Success factor Humor at work: Change management instead of hierarchy


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Change Management, Digital Transformation and the World of Work 4.0 are a trend. What is often forgotten here is that humor helps to overcome hierarchies and initiate change. It should therefore be the model for corporate culture.

Success factor Humor at work: Change management instead of hierarchy Success factor Humor at work: Change management instead of hierarchy


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Jumi Vogler 68Jumi Vogler is an expert in humor and value creation.

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Humor increases the value of Company

Is this supposed to be a joke? Raising the value of a company with humor? No, this is not a joke. What do companies want? Sales and profits! In times of globalization, competition, constant economic and political challenges, corporate cultures are changing. Humor instead of hierachy is the motto!

Who has already developed his human knowledge, his emotional intelligence, his communicative abilities and his sense of humor privately is, of course, an advantage in his job. The mastery of soft skills clearly determines success and failure. Also and especially at work!

Why humor is important in business

Of course you can also develop these skills during your working life. All these soft skills are of little use if you do not develop humor. Why? It went without decades for decades? People in the job need humor! This is not a Kalauer. That's the truth:

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Because, with a fundamental appreciation and the humorous view of people, their strengths and their weaknesses, you have a distance and sovereignty as a basis for new solutions. This lowers the stress level, is also fun. And generate success!

Communication: Convince with humor

Communication means the ability to convince people to win for themselves, to lead. Most people do not know. They have no communication strategy. And fail.

This starts with the dog education and ends with the project member. Strategy is important! Humorous communication is a strategy. And that is why it is successful because it touches people emotionally, makes them smile or laughter even in crises and conflicts and lifts the mood. Who is the trigger of these feelings, is automatically on the winning side.

The man behind the status

Every project leader knows that most projects fail on human error. Human failure often involves emotional incapacity and lack of communication skills. The project manager, who brings everyone humorously into the boat, is successful. And his career.

Also, every manager can work with humor. Because if he wants his company to grow, he needs to motivate people. For example, with praise. A completely new concept in Germany! Or with personality! What that means? To show yourself as a person, not as a status!

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Lack of humor at the example of Schlecker

Social media also promote the citizen's needs and therefore require transparent communication and a change in reputation management. Neglecting these facts inevitably leads to failure. Some years ago, for example, Schlecker experienced this.

Let us analyze this more precisely: what causes the insolvency of Schlecker?

  1. The attitude towards the employees and customers was characterized by mistrust and cynicism.
  2. The customer orientation. and customer communication was very bad. The loveless cheap shops testify to this. And the completely demotivated saleswomen.
  3. False market strategy: Schlecker opened more branches than the more successful Drogeriekette Rossmann.
  4. A catastrophic reputation.
  5. Internal and external communication about the impending insolvency, a crisis management were not available.

If the couple had chosen and implemented Schlecker Humor as a model for their corporate culture, the result would be motivation, sustainability, a positive reputation, satisfied customers and growth.

Humor as the core of corporate culture

That sounds too easy for you? On the contrary, this is not easy. But simple. Man as the center of all business processes - this is the core of a corporate culture that cultivates humor as a guiding principle.

What does that have to do with humor? Humor includes an appreciative person, world and economic image. That does not mean that everyone runs through the company with a red nose. You can. But do not have to. The humorous company is interested in motivation and in the positive treatment of all stakeholders.

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Humor means learning from mistakes

It wants sustainable business processes, a high potential for innovation, an equally high reputation, qualified and motivated employees, happy customers, changes that people take with them and create growth. Its communication is open and not hierarchical, errors are communicated.

From them may even be learned. Yes, you can even laugh at it internally. Tell the German railroad! How does the company implement the corporate value of humor? Of course at all levels.

Change management with humor

It means, for example, that one is openly communicating in change processes. This is already new. And sometimes even with humor. Have you ever experienced the announcement of a SPA introduction with humor?

It would be so necessary. Humor means taking the emotions of the employees in change processes. And to incorporate them into the process of change. Open and honest communication is the central theme. Firms can make wrong decisions and mistakes. They will be forgiven. The lie will not be forgiven.

Humor Award for Employees?

You can carry a failed project publicly with a mourners in the foyer to grave. This is provocative. But effective. And create trust! They can publicly award the Humor Award to their employees. Or to their customers.

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There are endless humor interventions. Their goal is to increase the company's value. And not just in advertising. Yes, it costs time and money. Time and money that Schlecker would have saved. Who does not invest does not grow. Humor means growth. Economic. And personal. And success is laughing!


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  1. REGIS GMBH

    Success Factor Humor at Work - 2 / 2: Change Management Instead of Hierarchy by
    Jumi Vogler

    via @ berufebilder - Highly recommended Qk2kjHPU8Z

  2. Thomas Eggert

    Success Factor Humor at Work - 2 / 2: Change Management Instead of Hierarchy by
    Jumi Vogler

    via @ berufebilder - Highly recommended KPyBdAgvDR

  3. Job college

    Success Factor Humor at Work - 2 / 2: Change Management Instead of Hierarchy by Jumi Vogler - Highly recommended oSt8MRi4zx - Highly recommended VSA7SLz5tZ

  4. steffano

    It is true, the mistakes can be forgiven but not the lie. Thank you for this insightful article.

    Best Regards

    • Simone Janson

      Thank you for the comment!

  5. Monika Paitl

    Humor instead of hierarchy. # Leadership @SimoneJanson @communications9

  6. Recruiting Club

    Humor instead of hierarchy. # Leadership @SimoneJanson @communications9

  7. BaeKue

    Humor instead of hierarchy - How to increase your company value with #Humor. | RT @communications9

  8. B. Frieling-Bailey

    Humor instead of hierarchy - How to increase your company value with #Humor. | RT @communications9

  9. Claudia Kimich

    Today at the #GSA on Humoreag live RT @jumivogler: "Humor instead of hierarchy" on

  10. Monika Paitl

    RT @gabalbuecher: Humor instead of hierarchy

  11. Monika Paitl

    #Humor instead of hierarchy - How to increase your company value with humor.

  12. Susanne Hilpert

    Humor as Success Strategy - Part 3: Humor instead of Hierachie | Berufebilder by Simone Janson via @sharethis

  13. Simone Happel

    That makes perfect sense for me! Thanks for this inspiring post :)

    Humorous greetings

    Simone Happel

    • Simone Janson

      Thanks for your comment. We are looking forward to it!

  14. Ingeborg Rauchberger

    Humor instead of hierarchy! This is an important way for companies to bring new values.

  15. Social doctor

    Humor instead of hierarchy! This is an important way for companies to bring new values.

  16. Marinda Seisenberger

    Humor instead of hierarchy! This is an important way for companies to bring new values.

  17. Monika Paitl

    Humor instead of hierarchy! This is an important way for companies to bring new values.

  18. Jumi Vogler

    "Humor instead of hierarchy"

  19. Ursula Rosengart

    Humor instead of hierarchy

  20. Michael Kricke - Filmography by type

    Humor as a success strategy - Part 3: Humor instead of hierachy

  21. Monika Paitl

    Humor as a success strategy - Part 3: Humor instead of hierachy

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