Study shows how job and travel in the future combine: pad, n 'Breakfast and other trends

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The marketing industry is never embarrassed about new word creations - and now this is: "Pad, n 'Breakfast"! What is behind it, however, is not even so wrong: work and private life merge more and more, even when traveling. Not for nothing, every hostel now advertises with Wi-Fi. So maybe time to give the child a name? Study shows how job and travel in the future combine: pad, n 'Breakfast and other trends Best of HR –® by Simone Janson000

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Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.


Key trends of the tourism industry


Of course, there is also a study - and once more of Zukunftsinstitut: The author duo Harry Gatterer and Anja Kirig takes the holiday motives of tomorrow under the microscope and explains the influence of the big mega trends on travel behavior.

Building on this, they are responsible for six key key trends for the tourism industry, which are listed below:



Probably the strongest driver for the described travel trends is the megatrend of individualization. The lifestyles of people are less and less based on given pattern plans. Package deals barely meet the individual, personal taste.

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There is a growing yearning for the unique holiday experience, the special hotel, the special service. The tourism providers have to specialize. Study shows how to combine job and travel in the future: Pad, n 'Breakfast and other trends travel trends



But the flip side of this development is complexity. How does the traveler know in the mass of offers what suits him? Thus, new, intelligent ways are needed to deal with the multitude of information. An innovative solution is provided by the Le Méridien Hotels of the Starwood Group, who work with their so-called "moodboards" on their website. The interested guest can select on the website mood pictures, which lead based on an intelligent algorithm to a selection of hotels, which correspond to the preferences optimally.

"Pad, n 'Breakfast"


More and more often holiday preferences follow the desire for creative input. A new generation of young knowledge workers is breaking away from the categorical separation of work and leisure. Thus, the first of the six described travel trends is "Pad, n 'Breakfast", which deliberately alludes to the cult object iPad. After all, the iPad is the showpiece par excellence that perfectly combines play and work.

In the wake of this development, tourist offers are being established, which meet both professional and private interests - for example, tire expeditions. Behind this, experts will organize guided tours on relevant topics or in avant-garde areas that are becoming increasingly important for entrepreneurs, innovators and decision-makers.

Allways on, sometimes off


As nice as it is to always be able to access all the information online, it is desirable to do without it. Offline holidays - or "There is no app for it" express as a travel trend, the longing for deceleration, the focus on the inner life.

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It's not about renouncing technology, but the freedom of unavailability - often in remote natural oases. The experience "nature with all senses" is the alpha and omega for this holiday need. Innovative tourism providers underscore this claim by cultivating the food they offer their guests - of course organic.

The Journey is the Goal


In the future, it is about getting the maximum experience for the guest: For example, the focus of the travel trend is on "way-fire", dissolving supposedly unsolvable opposites of travel effort and holiday recovery. The cruise industry benefits especially from this holiday motive. The modern crusaders do not decide on vacation spots, but make their choice depending on the way and what happens on this way.

The danger for the industry is to create ever larger ships with more and more delights, instead of concentrating on travelers' basic needs: where are good discussions promoted? Where are surprises waiting? An innovative Concept For this approach realized cruise operator Hapag-Lloyd. The offer "Traveling with the European Parliament" will only announce the start and destination of the trip. Over the rest of the tour, travelers tune in during the ride.

Bonus Hunter


Overall, it is about offering the travelers freedom of choice and to unite opposites. This is reflected in the trend "Bonus Jäger", the Slow Budget Traveling with enjoyment effect, as well as in the travel trends "View and Watch" (extreme sightseeing) and "Alcoveience", the new niche tourism.

Reminds me to be honest a little at Foursquare!

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  1. Simone Janson

    Hello Carsten, you are not the only one. Today, work and private life are increasingly fusing. I think a sensible approach to the new media, the organization of work and leisure, is one of the most important challenges of our society. Allways on is not the solution, allways off either. As always, the golden middle way is in demand.
    Simone Janson

  2. Holger Froese

    Study shows how Job & Travel will connect in the future: Pad, n 'Breakfast & other trends #Business
    Commented on Twitter

  3. Carsten

    I'm always a bit split when it comes to holidays and internet / accessibility. Sometimes, in certain situations, you would not want anything more than to be able to access information, or get a call that it is burning somewhere and help is now desperately needed - and then it can be handy to be on the road with a notebook or even iPad , On the other hand, I personally would like to understand my vacation mainly as offline time - just not to be reminded every five minutes to work.

  4. job college

    Study shows how Job & Travel will connect in the future: Pad, n 'Breakfast & other trends: To ...

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