Key trends of the tourism industry
Of course, there is also a study - and once more of Zukunftsinstitut: The author duo Harry Gatterer and Anja Kirig takes the holiday motives of tomorrow under the microscope and explains the influence of the big mega trends on travel behavior.
Building on this, they are responsible for six key key trends for the tourism industry, which are listed below:
Probably the strongest driver for the described travel trends is the megatrend of individualization. The lifestyles of people are less and less based on given pattern plans. Package deals barely meet the individual, personal taste.
There is a growing yearning for the unique holiday experience, the special hotel, the special service. The tourism providers have to specialize.
But the downside of this development is complexity. How does the traveler know in the mass of offers what suits him? So new, intelligent ways are needed to deal with the multitude of information. An innovative solution is provided by the Le Méridien Hotels of the Starwood Group, who work on their website with so-called "mood boards". The interested guest can select on the website mood pictures, which lead based on an intelligent algorithm to a selection of hotels, which correspond to the preferences optimally.
"Pad, n 'Breakfast"
Increasingly, holiday preferences follow the desire for creative input. A new generation of young knowledge workers is breaking away from the categorical separation of work and leisure. Thus, the first of the six described travel trends is "Pad, n 'Breakfast", which deliberately alludes to the cult object iPad. After all, the iPad is the showpiece par excellence that perfectly combines play and work.
In the wake of this development, tourist offers are being established, which meet both professional and private interests - for example, tire expeditions. Behind this, experts will organize guided tours on relevant topics or in avant-garde areas that are becoming increasingly important for entrepreneurs, innovators and decision-makers.
Allways on, sometimes off
As nice as it is to always be able to access all information online, it is desirable to do without it. Offline holidays - or "There is no app for it" express as a travel trend, the desire for deceleration, the focus on the inner life.
It is not about renouncing technology, but about the freedom of unavailability - often in remote oases of nature. The experience "nature with all senses" is the alpha and omega for this holiday need. Innovative tourism providers underscore this claim by cultivating the food they offer to their guests - of course organic.
The route is the goal
In the future, it is about getting the maximum experience for the guest: For example, the focus of the travel trend is on "way-fire", dissolving supposedly unsolvable opposites of travel effort and holiday recovery. The cruise industry benefits particularly from this holiday motive. The modern Crusaders do not decide on holiday resorts, but make their choice depending on the way and what happens in this way.
The danger for the industry is to create ever larger ships with more and more delights, instead of concentrating on travelers' basic needs: where are good discussions promoted? Where are surprises waiting? An innovative Concept For this approach realized cruise operator Hapag-Lloyd. The offer "Traveling with the European Parliament" only announces the start and destination of the trip. Over the rest of the tour, travelers tune in during the ride.
Overall, it is about offering the travelers freedom of choice and to unite opposites. This is reflected in the trend "Bonus Hunter", the Slow Budget Traveling with enjoyment effect, as well as in the travel trends "View and Watch" (Extreme Sightseeing) and "Alcovenience", the new niche tourism.
Reminds me to be honest a little at Foursquare!
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