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49Milan Klesper is a specialist author with a focus on studies. During his student days, Milan Klesper represented his university at educational fairs and held consultations on the various courses on offer. At the same time, he developed a web portal for the university's students to strengthen cohesion. After completing his studies in 2007, Klesper remained loyal to his university and continued to work, among other things, as a study advisor. In November 2010, Klesper made the leap into self-employment with online study guides. Furthermore, it pursues the same goal as in the hundreds of course advisory services before: To give prospective students a comprehensive impression of courses and their future prospects. More information at www.targroup-media.de

What should i study? Training for the professional profile of economic psychology

Many school leavers torment a very special question: "What should I study?" Many would like to start studying after graduating from high school, but cannot find their way through the jungle of study programs. Best of HR – Berufebilder.de®

Also find tracts off the beaten track

According to the Ministry of Education, there are approximately 14.100 degree programs in Germany at hundreds of different institutions - from time-honored universities to more practice-oriented colleges and universities, to dual colleges and private academies.

Who should keep an overview? In my series, which starts with the conceptions of study courses, I would like to give you an overview of the possibilities of studying, as well as an overview of the content of studies and future perspectives. The series starts with the course of studies in economics psychology.

Business Psychology

Wikipedia describes economic psychology as a science that “deals with the subjective experience and behavior of people in the economic environment and the social context”.

Business psychology is thus a science that seeks to find answers to questions that would only be inadequately solved by a single approach through the combination of psychology and economics. At this interface new insights emerge, which in Company For example, for personnel selection, to optimize the marketing or the processes in companies can be used.

Course Contents

The students learn both psychological as well as business-related contents, which are repeatedly linked in the lectures.

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  • General lecture subjects are for example
  • Introduction to Business Psychology
  • Human Resources
  • social Psychology
  • Statistics and mathematics
  • Marketing
  • media Psychology
  • Work organization and corporate development
  • Soft skills (eg rhetoric, foreign languages)

Three large columns

Economic psychology is characterized by three major pillars for which the students qualify:

1.) Marketing and Advertising Psychology:

Students are prepared for questions such as how to improve company marketing to find more buyers for a product. How do you build or strengthen the image of a company? Which colors are suitable for which advertisements (color theory / psychology)? How do you find the right target group for a product with the help of market research and how do you reach this target group?

2.) Organizational Psychology:

Graduates of the study program are also included in the field of corporate consultancy, as they are taught in the course of studies the efficient and effective organization of a company. These include, for example, change management or workplace design.

3.) Human Resources / Human Resources:

From the conception of the assessment center to the conducting of job interviews, to the care of the employees and the organization of further training measures. Due to the knowledge of psychology and business economics, economics psychologists are often involved in personnel management.

Prospects after graduation

Due to the broad range of study contents, there are numerous employment fields for graduates of an economics psychology program.

These include potential applications in

  • Marketing / advertising and market research
  • Personnel management (selection, development, outplacement)
  • Education (Coaching, Further Education)
  • Communication and public relations
  • Business consulting (work organization, organizational development, change management)
  • With a growing professional experience, self-employment is also conceivable as a coach or consultant.

Books on the topic

4 responses to “What should I study? Training for the professional profile of economic psychology ”

  1. Professions with a future: are there still secure jobs? | PROFESSIONAL PICTURES says:

    [...] What should I study: Study economic psychology [...]

  2. What should I study: Study business law | PROFESSIONAL PICTURES says:

    [...] the third part of my series "What should I study?" (See Part 1 Business Psychology and Part 2 Sport) I introduce the Business Law course, which is for everyone who has "something with [...]

  3. Series - subjects off the beaten path: studying sport | Profession pictures by Simone Janson says:

    [...] described in my first blog post, I would like to tell those who do not yet know which course of study their interests [...]

  4. Holger Froese says:

    Series - Study Areas Away from Emerging Paths: Economic Psychology #Education
    Commented on Twitter

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