{Study} The top branches of young professionals: Where do young professionals start?

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Best of HR – Berufebilder.de® is now publishing regular studies of the international employer branding consultancy Universum Communications. For the Young Professional study, 4955 professionals were interviewed with at least one and a maximum of eight years of professional experience and academic background. What are the most popular industries? And does a social paradigm shift even suggest itself? Top industries

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Simone Janson Simone JansonSimone Janson is publisherConsultant and head of the Institute's job pictures Yourweb.


The industries at a glance: top and flop

As we stated in the first part, there is Company who have been holding the top positions for years. These include above all the carmaker. What about the attractiveness of other industries?

The popularity of the individual sectors and their employers is strongly dependent on the social model: the financial sector still suffers from damage caused by the economic crisis, the consumer goods industry seems to benefit from the familiarity of its goods and the positive associations and the consultancy sector Part of heavy ranking loss. Obviously a social paradigm shift appears here.

Financial sector with strong imagery

Banks and insurance companies are still struggling to score points among young professionals with an economic background. Deutsche Bank, 2010 and 2011 are still among the top 10 companies, 2013 is ranked 15, an improvement of one position compared to the previous year.

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The KfW bank group in place 31 (previous year place 29) just misses a placement in the top 30. Although Commerzbank was able to improve by seven positions compared to the previous year, it is far behind in the ranking on 72.

The insurance companies were able to gain in attractiveness: The Allianz Group ranked 29 is again represented in the Top 30 (an improvement of four positions compared to the previous year). Munich Re also makes a leap forward, improving by eight positions compared to the previous year and now occupying 51.

Consumer goods sector remains attractive

The companies of the consumer goods industry have been attractive employers for the young professionals with an economic background and have been able to stabilize the positive assessment at a high level. Nestlé Germany remains in place 13, L'Oréal improves by 11 positions in place 17.

Although Beiersdorf loses 6 positions, it can continue to hold 23 in the top 30. Coca Cola moves up eight positions and is now ranked 25 as Procter and Gamble (26, one-position improvement) in the top 30. Ferrero loses 6 positions and now ranks 28. In general, German-based companies are losing some of their appeal, while international consumer goods companies are gaining some.

Auditors and business consultants continue with a headwind

In the competition of the four major accounting firms, EY (formerly Ernst and Young) leads the field in terms of economics (ranked 38), PwC (PricewaterhouseCoopers) 44, KPMG (ranked 46) and Deloitte ranked 68.

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McKinsey and Company are ahead of 13 in the competition for the best ratings among management consultancies, but had to give up three positions compared to the previous year. BCG (The Boston Consulting Group), which ranked 12 last year, is becoming less attractive among young professionals with a background in economics and is now ranked number 30.

Siemens Management Consulting (SMC) is ranked 49 at the previous year's level (2012: 48). Largest loser among corporate consultants is Roland Berger Strategy Consultants ranked 57, a loss of 31 positions compared to the previous year. Accenture, in 2012 ranked 63, had to drop five positions and is now ranked 68.

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  1. Werner

    Very nice article.

    I think that professional images are gaining in popularity again and again. A large part of this is contributed by the high remuneration. There are many interesting jobs in the financial sector. At Finance Magazine, I have now found a theme page, which show very nicely diverse professional images of this branch and explain. If you are interested, here is the link: http://www.finance-magazin.de/themen/jobs-in-finance/
    In this sector, I find the professional image controllers, bookkeepers or risk managers very interesting.


    • Simone Janson

      Hello Werner,
      Thanks for the hint.
      Simone Janson

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