Study on Generation Y international with relevance to global companies: There are great cultural differences


Work well, plant 500 trees! We make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Pictures from the creator of the video. Picture Location: Berkhamsted, Hertfordshire HP4 1NS, United Kingdom.

The leadership qualities of Generation Y were recently discussed vigorously thanks to a study by the Manager Magazine: Demanding but without leadership aspirations, that was their conclusion. What was forgotten: not only in the West, there is a Generation Y, but also in China, India and the Middle East. And that is for global acting Company Interesting. A recent study provides information about this.


Video Note: If you don't see a video here, you have to activate the option "Watch videos" under "Privacy and Cookies" at the end of the page!


More knowledge - PDF download, eCourses or personal advice

Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

Profile

How has the generation Y been assessed so far?

Together with the manager magazin the personnel consultation Odgers Berndtson had 500 Company In their opinion about the newcomers to the job interviewed today and found: The Generation Y is considered to be agile and self-confident, but at the same time she has little desire for career and leadership responsibility.

Sophia von Rundstedt, Managing Partner of von Rundstedt's HR Partners, however, suggests in her blog post "The CEO of the Future" that companies prepare their newcomers for their future leadership role with accompanying coaching measures.

For global companies relevant: Generation Y international

An aspect that is ignored in both cases, but which is increasingly interesting for global companies: Generation Y is not the same as Generation Y, as shown by the current Ashridge Business School study "Generation Y and their managers around the world". There are big cultural differences.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

The authors of the study Sue Honoré and Carina Paine Schofield, both scientists at Ashridge Business School, interviewed young people around the world from October 2011 to August 2012 2.895. With 96 participants, they also conducted personal and telephone interviews.

similarities and differences

Although the Generation Y is generally well educated, self-confident and grown up with X-Factor, Facebook and Smartphone. Rapid and far-reaching technological, political and cultural changes have strongly influenced their development.

However, young professionals, especially in the Western world, have very different priorities from the generations before them and a very different understanding of leadership than their superiors. And professional experience gets more attention.

Respect for seniors and hierarchies in the East

On the other hand, respect for elderly persons and hierachies, especially in eastern cultures, is strongly marked. Decisions are often made by small teams and are less transparent in lower hierarchical levels. This often leads to frustration, particularly among young internationally experienced employees or those who live abroad.

Another result: While "work-life balance" and personal development opportunities play a major role in England, Europe and the United States, they are of little significance in the Eastern world.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Local Results

  • In the Middle East, family ties are of great importance. As a result, the representatives of Generation Y are sometimes less likely to go abroad to gain additional experience.
  • Graduates in India and the UK are particularly reluctant to move, while graduates in Malaysia are more local.
  • And representatives of Generation Y in China are more likely to be characterized by a theoretical and technical training and are not sufficiently prepared in practice.

Cultural conditions influence the personality more strongly than generational affiliation

Such results show that the cultural context of a country plays a major role in personal development and significantly influences the behavior of managers and graduates - an additional challenge for global companies.

In three other core topics, the study deals with the topics of work expectation, work experience and attitudes / behavior of managers and young employees.

Managers and graduates have different visions

She explains the methods and gives new insights in the areas of personnel procurement, attitude, leadership and employee retention of Gen Y employees and contains case studies showing how innovative employers work with young talents.

It turns out that there are obviously also great differences in the perception of graduates and their managers: Generation Y also applies here as intelligent and self-conscious, but obviously leaves the lack of emotional intelligence.

On the other hand, managers often believe that Generation Y is a coach and mentor, but graduates do not see this role being filled. Internationally operating companies should therefore take into account the cultural influences of the respective country when planning their company strategy.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!


More knowledge - PDF download, eCourses or personal advice


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,99 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow

Post a Comment

Your eMail address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.