Only recently did I write about social media - and about Bjorn Troch, who as a social traveler for three years had his route of fans and followers pretend and also made a piece of his life public.
Today I would like to describe another aspect of the topic: the blending of professional and private aspects in job hunting. That starts already in Facebook when students act with their private account with potential employers. The "Students on Snow" goes one step further as Europe's highest job market: It wants to bring together personnel and students while skiing.
Looking for a job while skiing - is that possible?
Bright sunshine, at least until noon at 2, 110 kilometers of slopes, 30 lifts and party without end - the ski area at Nassfeld in Tröpolach, Carinthia, offers great winter fun. However, the 350 students are and representatives of six Company or economic regions did not come to the Students on Snow
For Europe's highest job market, as the title of the event, is about something else: students and potential employers want to get to know each other in an informal way. Can this work? At the invitation of the organizer SOS-Events, with whom we also cooperate in other areas, I was there and got a picture.
First-time non-committal learning
The organizers of this year 's program were well informed about the fact that there were fewer students and companies than last year. Good 12 hours were the buses with the students to Carinthia, quite long for two days of skiing, the longest journey from Frankfurt, for North German students inaccessible. A closer location is to be found next year
It quickly becomes clear: it is not possible to directly award jobs. Rather, to get to know each other without obligation. Many students just want to party - and do it in a hilarious and alcoholic way, sometimes until 6 in the morning. Especially the freshers think the job entry in the distant future: "The job market does not interest me at all, I'm only here for skiing," one tells me a little defiantly.
Like Facebook in Live
But there is also the risk: the companies are looking closely at how someone is presented in this seemingly non-binding framework. A little like Facebook in Live. Only that the students in full awareness, one should think, have moved into a professional environment. The boundaries between work and private life are also blurred here.
The company representatives, who have built up their stands at the Cube-Hotel and at the top of the slopes at the Tressdorfer Alm, are also relaxed. But even if there are some talks besides the whole fun:
Employer branding instead of employment contract
Nobody will drive home here with a signed employment contract. Rather, it is about tapping the professional opportunities. One speaks about internships, contact persons in the company or the application modalities.
But if you ask the companies exactly, it's all about employer branding: The top forces of tomorrow should remember later when looking for a job, because at that time when skiing this cool company was XY - and then there apply. What the companies expect exactly, this is what the second part of our article is about.
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