10 Strategy Tips for Job Search: Continuing Education or Twitter?

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A few weeks ago I did an interview with Regine Heidorn. The programmer and information architect has an unusual acquisition strategy: she finds her jobs almost exclusively through social contacts and the Twitter network. She told me why this works better than expensive training courses and formal degrees, which you always have to show in Germany. Best of HR – Berufebilder.de®

Here writes for you:


Simone Janson Simone JansonSimone Janson is publisherConsultant and head of the Institute's job pictures Yourweb.


Experience counts more than testimonials

Regine Heidorn initially started several courses, but did not complete any. In order to be able to work in the IT area, she decided to continue her education at a private institute in Berlin, which she completed with a school certificate. “At the time, I thought I needed further training in order to gain a foothold in the industry,” reports Heidorn.

But the programmer soon realized that potential clients were primarily interested in references and experiences.

Expensive training worthless?

The expensive further training quickly turned out to be worthless: “Some of the teaching material was out of date, the supervisors preferred to refer to tutorials on the Internet rather than to explain content relevant to the exam. I have acquired everything that I can do today, ”she reports.

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However, Regine Heidorn recognized the value of a reliable contact network in job hunting. And she discovered the social network Twitter, which enabled her to develop her contacts:

The customers know what you get!

“With Twitter I can not only demonstrate my skills, but also bring in my personality. So my customers know beforehand what to expect, ”she explains the benefits of the 140-character service.

And they also benefit from Heidorn's network: "Because my colleagues always point out new developments or show me how something can be better solved, my network also guarantees a certain quality and timeliness of my work."

75 percent of jobs via Twitter

For five years now, the Berliner has been active as @bitboutique on Twitter and online. She finds 75 percent of her jobs in direct exchange. An important part of your acquisition strategy: honesty. "If I can't do something, I say it and recommend the customer to someone from my network," says Heidorn, who is not afraid to take extreme positions in public discussions on Twitter.

Her customers, she says, appreciate exactly that: “Many are happy when I tell you exactly which programming services they need - and which not. And they trust me, precisely because I'm so critical and don't praise everything about the green clover! ”

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Jobs before they know someone

Heidorn also uses other social networks such as Xing - but Twitter is her favorite tool: “With Xing, I can only put my competencies in a profile, via Twitter I can also communicate things like my hobbies or personal preferences - and so briefly and concisely that people also read when they have little time, ”the programmer makes the difference clear.

But this is often the result of unimagined job opportunities: Heidorn is, for example, a geocaching fan, a kind of carving with mobile devices. This led to the idea of ​​a mobile excursion - and a lecture at the Berlin University of Applied Sciences in the project eVideo on mobile excursions.

It also works without completion

Heidorn admits: "I would never have thought that I could get teaching assignments without a degree." From her experience that you can also be successful as a dropout, she has just founded the association of graduates, which should make such careers visible.

However, she does not completely deny that some things would be simpler in the traditional way: “I do not apply to some job advertisements at all because, for example, I lack a degree. And: there are certainly potential customers who prefer to see certificates, ”admits Regine Heidorn. However, she sees a big advantage in her acquisition strategy: "I have exactly the jobs and customers that match my skills and that suit me!"

10 Tips: Twitter or Training - what's the better strategy for you?

For many, Twitter is still unfamiliar territory for job hunting. But it can be more efficient than making expensive training. We explain how it works.

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  1. In which industry do you want to work? Is the fallow or the Company rather conservative, you should choose the traditional way. But if the company is open and maybe even represented on Twitter, try it.
  2. Your strategy: First decide who you want to reach via Twitter and with which strategy you can build your own brand.
  3. Find information via Twitter: You can gather a lot of information about potential employers on Twitter, eg How open is the company, how do you deal with criticism, how do people think?
  4. Common interests: Look for people who have similar interests as you do. This leads to common discussions
  5. Looking for differences: But you are also looking specifically for people who tick differently than you - which gives you a lot of different information and controversial debates that interest others.
  6. How do potential employers tweet? Twitter helps you to get a feel for potential employers: how do they behave, which topics do they find exciting?
  7. Show who you are: Those who only consume are not perceived. Therefore, you must stay active all the time to get noticed - with interesting information, links or questions.
  8. Honesty wins: Twitter is about showing others who you are: so be honest and authentic, tweet something private - but please do not be too private!
  9. Do not blaspheme: Corporate gossip or anger over the former boss have lost nothing on Twitter.
  10. Take advantage of the short bio: Use the 140 characters in the short biography to note just about the most important thing about yourself and your job application so that anyone can read it. A link to the blog or Xing profile will help interested people to find more information about them.

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  1. Nina

    I am also of the opinion that the Betriebswirt IHK is a real alternative to a Hischschulabschluss. This also applies to the state-certified operator (see www.betriebswirt-werden.de/abschluesse/staatlich-gepruefter-betriebswirt). With both financial statements, a leading position in a medium-sized company is certainly conceivable.

    • Simone Janson

      Thank you for the advice. Do you speak from your own experience?

  2. #Blog parade from Career Bible & German University for Continuing Education: LinkedIn & Xing better than job advertisements? | PROFESSIONAL PICTURES

    [...] Conversing topics and then having ideas for new jobs in conversation - this is what happened with Regine Heidorn, for example - including activities that she had not even dreamed of [...]

  3. Innovation in Recruiting & Job Search: Why Social Recruiting? | PROFESSIONAL PICTURES

    [...] and then having ideas for new jobs in conversation - this is what happened with Regine Heidorn, for example, who finds 75% of her jobs on Twitter - including activities that she had never even dreamed of [...]

  4. Simone Janson

    Hello Irene,

    My assessment of the IHK business economist was based on the fact that an education comparable to a specialist already exists - e.g. through previous professional training or several years of professional activity after studying with budget responsibility, which to my knowledge is also recognized. As you already say, every employer knows the IHK.

    Since you mention corporate spirit.net, I would recommend you to contact Mr. Walzel directly: He has made a corresponding training at the IWW and can certainly tell you more precisely why he has decided to do so and against the IHK.
    Apart from that, I am personally aware of the case of a Germanist who, after working for a publishing company with budget responsibility for several years, completed an IHK business administration degree in 30 days. The recognition modalities can also differ from IHK to IHK - it is worth asking carefully and speaking to people personally.

  5. Irene

    Dear Mrs. Janson,
    Your book “The optimal career start. Perspectives for humanities scholars ”has been of great help to me so far. Kudos to you!

    Since I have decided to pursue further education in the field of Business Administration, I have noted with interest that you consider the Betriebswirt IHK as a quicker alternative to studying in a guest contribution on the company.

    I would now like to know how you came to this assessment. As far as I know, someone who does not have a commercial training in addition to a course of studies in the humanities must first advise IHK, the business owner of IHK, whereCourses that prepare for the IHK examination are an average of 2 years.

    If then the business economist IHK is connected, draw on average more 2 years into the country. Compared to an 6-semester bachelor's degree study, this variant would be far more time-consuming for a humanities scholar.

    I ask at this point, because I still consider the Business Administration IHK for me personally. The IHK is now nationwide everyone familiar. In addition, I am very interested in the business economist IWW, because the IWW seems to have a very good reputation as an affiliated institute of the Fernuniversität Hagen.

    The general manager IWW has a rule study period of 15 months. If a specialization is chosen, a rule study period of 18 months is to be assumed.

    If you should have information that could facilitate a decision per IHK or per IWW, especially in the context of a spiritual studies course, I would be very happy about your tips!
    Have a nice day

  6. Johannes Lenz

    Twitter :) RT @SimoneJanson: Which strategy is more promising when looking for a job: training or Twitter?

  7. Andreas Prokop

    RT @HolgerFroese: Which strategy is more promising when looking for a job: Continuing education or Twitter? #Education

  8. Andreas Prokop

    RT @HolgerFroese: Which strategy is more promising when looking for a job: Continuing education or Twitter? #Education

  9. Stephan

    We used the path as a company and advertised a new position exclusively via B2B networks…. and occupied. A field report: http://linkedinsiders.wordpress.com/2011/03/20/recruiting-2-0-branchout-facebook-linked-in-and-xing-in-practice-test /


    • Simone Janson

      Hi Stephen,
      Thank you for the great example with numbers - this is a topic that I would like to take up again. I would then contact you.
      Simone Janson

  10. Holger Froese

    Which strategy is more promising in job search: continuing education or Twitter? #Education
    Commented on Twitter

  11. Dirk Eickmeier

    Professions and Career: When looking for a job… -… further training or twittering?

  12. Dirk Eickmeier

    Professions and Career: Job search - further education or Twitter? ...

  13. malonline

    RT @SimoneJanson: Which strategy is more promising when looking for a job: training or Twitter?

  14. BitBoutique®

    RT @SimoneJanson: Which strategy is more promising when looking for a job: training or Twitter?

  15. Simone Janson

    Which strategy is more promising in job search: continuing education or Twitter?

  16. Competencepartner

    Which strategy is more promising when looking for a job: Further training or Twitter ?: Before a ...

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