Strategies for Marketing and Sales: 10 Errors That Drive Customers


We make the Working World more Human and Ecological, so we donate Revenue for Certified Reforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on-demand eCourses and a News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top20 -Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Customers want solutions, no problems! Rightly so. Unfortunately, not all of them have Company recognized. These typical 10 errors show how not to do it.

Strategies for Marketing and Sales: 10 Mistakes that Drive Customers Sell Customers

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - PDF download, eCourses or personal advice

Here writes for you: Oliver Schumacher is sales trainer and speaker. Profile

From the author:

Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Customers want to solve problems

Overview

Sellers have to be active, not passive. No customer calls because he has nothing to do. Customers log in because they have a problem to be solved. Often even as fast as possible. Money does not always play the decisive role, but fast problem solving.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Sales managers should be interested in doing business with their counterparts, whether they are new or regular customers. However, with typical behavior, salespeople regularly drive prospective customers or customers to the competitor. So please do not:

10 Typical mistakes from bad seller

Overview

  1. Do not offer a call back: If a customer signs up, then you should not make it unnecessarily difficult to reach your preferred contact person. If this is not there right now, it demands the politeness that the offerer offers the customer a recall - on its own.
  2. Call back - but do not comply: Many a customer has already been frustrated with another supplier, because he has come to the realization that commitments from his desired supplier are not respected. Why should a customer call afterwards to get rid of his money?
  3. Shift the blame to others: Nobody in the Company is responsible for everything. Nevertheless, sales managers are the number one contact because they are the face of the market. Even if they sometimes "sit between the chairs", they have to take care of or at least inform customers, which will happen now.
  4. Only for orders: Good customer loyalty and development is not just about being there for you when it comes to specific business, but also "in between". Customers move away when they realize that they are only a means to an end, that their money is the center of attention, not their humanity.
  5. Do not think along: Just because the customer asks about A, A does not always have to be the optimal solution. Sometimes smaller or larger solutions are required or at least additional accessories. The customer is to help in finding the right decision - otherwise he does not need a salesman, but can order directly on the Internet.
  6. Think about the customer's money: Many providers are ashamed of their own prices and are afraid of price dis- cussions. As a result, they offer far too often cheap instead of optimal solutions. But customers have a basic right to get the best solution for their situation at least. If they want it cheaper and worse, they'll say it.
  7. Ignore Customer: Eye contact is noticed when it is missing. Many a customer goes to shops or at trade fairs and notes in frustration that no notice is taken from him. Why should a customer do this?
  8. Do not inform customers: With customers, you can do a lot - provided they are informed in time and they feel that the provider has the whole process still under control. But if you leave customers in the lurch or problems, should not be surprised, if customers do not do something like that anymore.
  9. Do not help or support: So many a customer buys something and then has problems, for example, during commissioning or application. Why should not you offer a customer the goods to deliver or build (also gladly against money!) - or at least after two days briefly call, if everything has worked?
  10. Have no fun at doing: Spending money can be fun. Especially when customers AND sellers have fun. Nevertheless, many customers are impressed by the fact that the sellers have no fun with their activities. If customers protect themselves from energy suction by ordering on the Internet - who can blame them?


More knowledge - PDF download, eCourses or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our privacy policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. HEROL Consulting

    RT @teggert: Strategies for Marketing & Sales: 10 errors, which distribute customers by Oliver Schumacher via PROFESSIONALS https: // t ...

  2. Competencepartner

    Strategies for Marketing & Sales: 10 Mistakes Customers Distribute by Oliver Schumacher: Kun ... - Highly recommended VqDcbsGCt7 #Profile #Development

  3. Thomas Eggert

    Strategies for Marketing & Sales: 10 errors, which distribute customers by Oliver Schumacher via BERUFEBILDER - Highly recommended YtQQ2lnp8j

  4. REGIS GMBH

    Strategies for Marketing & Sales: 10 errors, which distribute customers by Oliver Schumacher via BERUFEBILDER - Highly recommended jn0sb5YLme

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.