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Best of HR – Berufebilder.de®Dr. Cornelia Topf is a certified business coach and international management trainer with support for over twenty years Cornelia Topf as an international management trainer and certified business coach, well-known companies of all sizes and industries. Her main focus is on target-oriented communication and success-oriented body language. The promotion of women is particularly important to the doctor of economics. The managing director of "metatalk Kommunikation und Training" in Augsburg is the author of many specialist books and guides that have been translated into numerous languages. These include titles such as “Self-coaching for women”, “Negotiating successfully for women”, “Assertiveness for women”, “The guide book for cheeky women” or “Defusing presentation torpedoes”. Cornelia Topf is also a sought-after expert in the media. More information at www.metatalk-training.de All texts from Dr. Cornelia Topf.

Strategic communication: 5 tips for using the right words for career success!

Communication is important, but it is often misapplied. What helps to find the right words: The right strategy behind it!

Best of HR – Berufebilder.de®

The solution is obvious?

Many people hear and read many annual seminars and books on the subject of communication and communication rhetoric, But very few notice that many of these sources neglect the strategic aspects of communication. This skill gap is as unnecessary as it is easy to conclude: do not change your spoken words, but your strategic schemata.

For example the mother who reprimands her six-year-old: “Your little sister is crying! Don't be so rude to her! ”Ten minutes later she is crying again. Because the boy is "difficult to educate"? No.

Which scheme do you use?

The mother uses - quite unconsciously and unfortunately also unreflected - a self-sabotage scheme, the so-called deficit scheme, which translates as: "I only address the grievance - you have to come to the solution yourself, because it is obvious!"

It is not, and never is. Even if it were: No six-year-old, no 16-year-old and no 36-year-old can figure it out on their own. That is why many parents, teachers, trainers or superiors complain: “Do I always have to say everything a hundred times first!” Yes, if you communicate with a deficit scheme. Ergo: Get off the killer schemes!

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Change your schemas!

The more effective scheme is the solution scheme: Don't just reproach the deficit, speak explicitly about the solution! There are several schemes for this, for example the dirigistic: “Don't just take away the little one’s toys. Give her another one for it and she'll be busy! "

However, since dirigism often triggers resistance, it is interactive, activating Coaching- More elegant: "Okay, she's playing with your toy and you don't like it. How could you fix that so that you both are satisfied? "

Devaluation is the most common scheme

A nice side effect: after half a year of use, your children (employees, customers, relationship partners, superiors ...) educate themselves in large parts. What is the most common scheme, by the way?

You guessed it: devaluation. "What the fuck! Make an effort! ”More than half of everyday communication is ex- or implicitly derogatory, know-it-all, directive, self-centered. Anyone who replaces this cultural scheme with appreciative schemes not only achieves more, but also comes across as personable, for example: “I think you can do that better. Try again!"

Scheme is culture

Thus does no man speak? That's almost true. In our culture, only a very few speak. Significantly, this is also the most successful and at the same time particularly sympathetic, the great communicators, the Dalai Lama.

The coaching experience shows that one can learn this in a few weeks, afterwards to enjoy the fruits of strategic communication: faster, easier, more success - and much higher sympathy values.

 Fill your toolbox!

“My spontaneous speeches cost me the most preparation time,” Mark Twain once said. In other words: What often seems random, unintentional or quick-witted to others is often carefully planned.

In the first step, you need a lot of communicative tools ("If you only know the hammer, every problem looks like a nail to you") and in the second step you need the practice and confidence of reaching for the appropriate tool and then being able to use it well . Anyone who has never had a (communicative) chainsaw in their hands will find it difficult, just as throwing (communicative) cotton balls requires practice in order for them to work Objective to meet.

 My 5 recommendations:

  1. Collect. Load tool too!
  2. Practice dealing with it.
  3. Leave everything in the toolbox what they have gathered so far.
  4. Check the sorting. What's up in the front? Should you resort?
  5. Maintain your tool. If you do not use it for years, it will rust.

Have fun collecting and practicing!

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8 responses to "Strategic communication: 5 tips for using the right words for career success!"

  1. REGIS GMBH says:

    Strategic Communication: 5 Tips for the Right Words! via @berufebilder - Recommended contribution 84NWIUwAJ2

  2. Thomas Eggert says:

    Strategic Communication: 5 Tips for the Right Words! via @berufebilder - Recommended contribution jkya3D8WaT

  3. Cornelia Topf says:

    Strategic communication - part two: hole in competence?

  4. sunnymoon_hh says:

    Strategic Communication: A Hole in Competence? #Business

  5. Holger Froese says:

    Strategic Communication: A Hole in Competence? #Business

  6. Boris Nikolai Konrad says:

    #Blogpost Strategic communication: hole in competence?

  7. Simone Janson says:

    #Blogpost Strategic communication: hole in competence?

  8. Liane Wolffgang says:

    Strategic communication: hole in competence ?: Many people hear and read many seminars and b ...

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